Zero Leather Shoes: Brand Positioning Clear And Solid Foundation

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On the basis of clearer positioning, more cost-effective products, the increasingly superiority of supply chain integration and the extension of channels, the zero shoe brand keeps growing.

In terms of brand, zero degree has gradually formed a clear positioning: to further improve the performance price ratio, highlighting the brand "value for money" characteristics.

Product development is more focused on core products; channels, from the online to offline, terminal stores will also become increasingly rich; supply chain, effective integration of the company, in the field of leather shoes through brand, cost and management advantages gradually increase market share.

Clear positioning, accumulate thick and thin

At the beginning of the domestic market, zero brand takes the advantage of differentiated marketing to seize the market share, and focuses on the target market with cost-effective products. By cultivating high-quality customers to achieve a more satisfying way of marketing, the market positioning and brand positioning are clearer at the beginning of the high-end market.

Known as "master of contemporary handmade leather shoes"

The shoe is a young man with a certain economic strength and a high quality of life.

Zero leather shoes are good at catching the trend of increasing attention to footwear equipment, focusing on the development and design of footwear products, and keeping pace with the times on the basis of care based manual classics.

The product development team travels in Europe every year in order to inject new blood into the fashion trend.

On the production line, zero leather shoes cooperate with first-class manufacturers and suppliers to ensure product quality from the source.

At the same time, zero leather shoes seize the core competitiveness of products and enhance their service experience.

High priced products are equipped with a high standard of service experience, requiring employees to remain awe at all times to serve every customer and constantly explore the shopping experience that meets the needs of users.

Enhance the reputation of both inside and outside

It is necessary to build up reputation through products, win credibility through marketing and service experience, and inject fresh energy into the brand through the promotion of corporate social responsibility, which is the nutrition of brand growth.

In the last few years, the sales growth trend has been on the rise. It coincides with the rapid development of the Internet and the change of the consumption consciousness of the consumer groups. Many external factors provide certain opportunities for its development. In such an environment, zero degree has its own advantages, and occupies a certain market share in the leather shoes sector. At the same time, it continuously inputs new nutrients into the brand to cope with the challenges of the moment.

For example, if the target group succeeds in the age group, it is necessary to consider how to maintain the old customers and cultivate potential customers.

As chairman zero said, "to be a long-term brand, we should not only focus on our current users, but also our users in the next 5 years, 10 years and 20 years."