Ma Yun's Story About Developers' Entrepreneurship

When Alibaba IPO swept the Wall Street, behind the deified personages, from the perspective of the real estate industry, it was easy to see the development path of Ma Yun and its founding Alibaba, which are familiar with real estate developers.

In 1999, teachers were born. Jack Ma Alibaba. This year, the real estate leading enterprise Vanke Wang Shi quit the general manager. Ma Yun made a great wish in the process of Entrepreneurship: "let the world have no difficulty in doing business". Translated into the real estate term, is it the vision of real estate entrepreneurs once proposed "let home ownership"?

History is not easy to repeat, but it is always strikingly similar. 1999 Alibaba After its creation, it was positioned as "China's small and medium enterprises trade service providers". At the beginning of its business, Alibaba adopted the main business of "website design + promotion" for SMEs, attracting enough suppliers and buyers to create the so-called B2B mode. Instead of going to the real estate industry, it's not just thinking about the transaction intermediary, doing the marketing agency's job.

In the development of Alibaba led by Ma Yun, there are several nodes that are crucial. In early 2003, after the steady development of Alibaba's B2B core business, Ma also found new business opportunities. In May 2003, the C2C mode of Taobao was successfully launched, then launched the online real-time communication software trade link (Ali Wangwang predecessor). In October 2003, Alipay on the secured transaction mode was launched. In the credit system is not yet sound in China, the Taobao ecological chain has been completed step by step. At the same time, with the free strategy, its market share has gradually surpassed the once established eBay eBay. But at this time, Taobao's profitability was not good until Taobao mall appeared. In April 2008, Taobao launched B2C Taobao mall and launched an independent domain name in 2010 and changed its name to Tmall.

This process, from the perspective of commercial real estate, is actually the process of adjustment and upgrading of products. In the C2C mode, the business turnover is small, the quantity of customers is small, the renting capacity is not strong, but it can gather popularity. In the B2C mode, the tenant has strong tenant ability, the transaction volume is high, and the advertising position has the ability to purchase and pay. In the market with unified status, Alibaba has completed the realisation process from market share to company's actual revenue capacity. As for group buying Juhuasuan, Ali's mother in advertising service, its business mode has not gone beyond the discount sales promotion, advertising service and the introduction of stream of people in commercial real estate.

In terms of capital operation, the cooperation between VC and YAHOO, as well as the listing of Hongkong, is essentially the same as financial leverage and investment logic in real estate development. However, in the delisting of Hongkong, Ma Yun has completed a high dumping and low absorption capital operation drama, and also left a great room for IPO today.

In May 2013, Ali logistics was established in Shenzhen. This company called rookie network has highlighted the core of the strategy of "Big Ali": relying on consumer groups, businesses, manufacturing industry chains, integrating cloud computing services such as information flow, logistics, payment, wireless and data sharing, to become the basic service providers of e-commerce in China. Finally, in September 2014, the Alibaba opened the century IPO feast in the United States.

At this point, the story of the developer is obvious: from intermediary and marketing agent (Alibaba), through free strategy and guarantee payment to attract people. Alipay To build business trading platform (Taobao and Taobao mall), and then through the adjustment of formats, product line upgrading, increase rent to complete liquidation (Tmall); extend to the upstream areas to expand financial business (balance treasure, small micro finance), and around the built community (ALI business group) to provide a full range of value-added services (ALI cloud, etc.), and then leverage to promote internationalization (IPO and expand overseas markets).

Compared with the development of Chinese developers, is Ma and Ali Lee Baba the same way?