To Do Online And Offline Integration Of Fashion Business, 150 Brands Of Children'S Shoes Settled In Wenzhou To Pport Taobao City

Yesterday, the Wenzhou children's shoes Association entered Wenzhou international pportation company as a whole.

The signing ceremony begins.

Wenzhou forest king Shoes Co., Ltd., Wenzhou Bibi shoes industry Co., Ltd., Zhejiang good example children's products Co., Ltd. and so on, more than 150 Wenzhou children's shoes brand enterprises collectively signed into Zhejiang international Taobao city. Taobao city is expected to open in the first half of the year.

It is understood that the international Taobao city is located on the left side of the 104 National Highway on the left side of the west exit of the Double Island Expressway. It is constructed by the pportation group, one of the ten largest state-owned groups in our city.

The total construction area is 250 thousand square meters, and the warehousing and logistics base has been built 150 thousand square meters.

"Our goal is to

To create the sole and largest professional footwear product in Wenzhou, the online and offline integrated fashion business and dual brand professional market.

Mao Qingyun, director of the international Taobao city of Wenzhou pportation international, said that the footwear industry in Wenzhou has achieved remarkable achievements after decades of development.

Last year, the total output value of the shoe leather industry reached 85 billion 200 million yuan, and the shoe industry has become one of the important pillar industries in our city.

But in the development of footwear industry, it is also affected by the Internet.

C stores, Tmall, Jingdong and the next O2O online offline integrated operation mode will gradually replace the traditional mode of production and marketing.

The delivery of international Taobao city is based on the pformation and upgrading of the enterprise, and the rigid demand of electricity supplier for the market has emerged.

The international Taobao city was officially launched in October last year. As of July this year, more than 1000 merchants from Shanghai, Hangzhou, Yiwu, Fujian, Guangzhou and abroad, and more than 600 shoe manufacturers and footwear business companies, have been completed. The interior decoration is expected to be completed by the end of the year and will be opened in the first half of next year.

It is reported that in 2013, Wenzhou

Output value of about 10 billion yuan, the first half of this year increased by 20% over the same period, the annual output value is expected to exceed 10 billion yuan.

But it only accounts for less than 1/10 of the country's total market share.

There is still much room for development of children's shoes in Wenzhou.

However, in the urban area of Wenzhou, there is not a large full-featured modern market for children's shoes.

Yang Shi Chen, chairman of the Wenzhou children's shoes Association, said that with the vigorous rise of new business models such as e-commerce, the traditional physical market must be deeply integrated and upgraded. Only in this way can the terminal market be activated.

The international Taobao city has many functions such as display, display, store, advertising, warehousing, logistics, electricity supplier and so on. It can make Wenzhou children's shoes farewell to the history of Wenzhou city without large-scale professional market.