How To Price The Clothing Off-Season Promotion?

How can we make a reasonable price for the clothes sold in the off-season? This should be analyzed from two aspects: supply and demand.

For consumers of demand side, when buying off-season clothing, the price of clothing is usually lower than that of the season.

This is different from the off-season sale of many farm products. The seasonal sales market of vegetables, such as vegetables, is a seller's market. All kinds of summer vegetables produced in plastic film greenhouse in winter are consumers' preference. They are products that can be consumed and obtained at the right time.

As long as the price increase is not too high, sales of such goods are smooth within the current income range.

The anti season sales market for clothing is the buyer's market. In the off-season sale of clothing, consumers can not wear them at once because they can not wear them at any time. If the price of clothing is the same as those sold in the next season, people will have no reason to buy them.

because

The real income level and the actual purchasing power are influenced by interest rates and inflation rates. It is better to deposit some of the proceeds in a commodity that is temporarily not in use than to deposit interest in the bank, especially when the inflation rate is at a low level.

Therefore, as mentioned earlier, the anti season sales of clothing should be given a discount compared with the seasonal sales, so that consumers feel that they are worth buying now.

Here we need to analyze.

What kind of price should be set in the off-season sales to make consumers have enough motivation to buy?

When analyzing the pricing of off-season sales, it is assumed that consumers are guided by the hypothesis of rational economic man in the microeconomic theory through the purchasing process / learning effect 0, that is, consumers' economic behavior is conscious and rational, and their pursuit is maximizing their utility.

The reasonable pricing of clothing in sales can not only reduce the cost of goods and the seasonal fluctuation of production, but also increase the flow of funds and improve the utilization ratio of equipment in garment factories.

If the anti season sales of clothing have a better effect on balanced production, it can also improve the employment rate of clothing and textile industry.

Because China's income level is not high, for many middle and low income people, on the basis of reasonable pricing, the off-season sale of clothing can benefit consumers.