73% Of Consumers In The Us Tend To Shop In Anti Exhibition Hall.

According to PwC PWC's latest research

73%, consumers will search the Internet before buying clothing and footwear. The largest outdoor retailer in the United States, REI recently revealed that 75% of its physical store consumers regularly visit their websites or mobile terminals for product research and browsing. For this purpose, the company has upgraded the mobile APP, aiming to provide more convenience for consumer shopping.

More often, consumers will check the Internet first before they pay for the physical store. This phenomenon is called "webrooming" ("anti exhibition hall phenomenon").

Specifically, the "anti exhibition hall phenomenon" (reverse showrooming or webrooming), that is, consumers first search, browse and research a product on the Internet, and then go to the physical store to buy.

This is exactly the opposite of the "exhibition hall phenomenon" (showrooming), which has been widely regarded by the industry.

With today's consumer demand for information and streamlined shopping experience, Forrest research predicts that by 2017, counter exhibition shopping will bring 180 trillion dollars in sales.

The phenomenon of "anti showroom phenomenon" is mostly based on the recommendation of friends or strangers. How can the majority of outdoor company and retailers seize the opportunity for development? First of all, it is necessary to know how his customers shop and interact with them, giving them more personal experience, and then these things.

Spreading on the Internet provides advice for more people.

Now some outdoors.

Through a number of technical tools, a comprehensive online shopping experience has been successfully created: consumers can compare prices online, write reviews and recommends, and businesses realize inventory pparency, diversification of categories: consumers in addition to gender, but also through benefits, activities and fitness to choose their own products.

In short, in a highly interconnected society, businesses must pay close attention to consumers who like online research products and how to help them find the most suitable products if they want to survive and develop better.