Wuhan 70% Clothing Price Tag End Number Is " 9" Consumers Produce Low Price Illusion.

When you enter the mall and see the price of the clothes, do you find that the mantissa of the price tag is 9? Recently, the reporter made a simple sampling of 500 items of wearable goods in ten shopping malls in Wuhan, and found that the goods that followed this rule reached 70%.

According to the industry, such a pricing method known as "low tail" will give consumers the illusion of low price.

Yesterday, in a shopping mall in Wuchang's shopping mall, the reporter made a simple statistics on the 10 brand prices of the women's clothing area in the shopping mall: 42 of the 60 costumes were 9, 10 were 8, 5 were 5, 3 were 0.

As a result, clothing with a price tail of 9 accounted for 70% of the total.

Subsequently, reporters visited several shopping malls in Optics Valley, Jianghan Road and Zhongshan Park, and found that apart from single figures, the ten digit price of clothing products also used "9".

In a shopping mall around Zhongshan Park, the reporter sees that the price of clothes here is mostly 299 yuan, 389 yuan, 799 yuan, 1999 yuan, and the number of the ends is 9.

In another shopping mall, the price of goods with "99" tail is more common, most of the autumn.

They all marked the unit price of 799 yuan and 899 yuan.

"If you see the price of 799 yuan and 800 yuan, the first impression is that the former will be cheaper, and of course it will be bought."

Many consumers expressed this in an interview with reporters.

In this regard, the industry said that this "low tail" pricing method is to use the consumer's mentality of seeking cheap, so that consumers can produce a low price illusion, thereby stimulating consumers' desire to buy, of course, will pay frequently.

Taobao in the Han test water private custom to boost Han style clothing "touches"

Recently, Taobao announced that it will launch "private custom" service in Wuhan, taking the lead in the national pilot, training the Han style clothing enterprises one to one, creating an e-commerce team, and revitalizing the Han style clothing through e-commerce platform.

Clothing is a banner of the garment industry in our province.

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that there are more than 1600 garment enterprises in Wuhan, with an annual output value of 50 billion yuan, of which only more than 400 are online shops, most of which are still dominated by traditional wholesale and retail stores.

In June this year, Wuhan launched the "revitalization of clothing industry plan" and put forward that the annual output value of the garment industry reached 100 billion yuan by 2017.

Gui Shiyan, President of Taobao business school in Wuhan, said that Wuhan's clothing enterprises showed great interest in e-commerce in the face of the huge market, but the electricity supplier was very interested.

The lack of constraints fetters the network of enterprises and creates powerful e-business teams, such as planners, data analysts, and election masters.