The Secret Of Maintaining New And Old Customers In Clothing Stores

The sustainable development of the store depends not only on the support of the old customers, but more importantly, how to develop more customer markets on the basis of consolidating the resources of the old customers, so that new customers can be transformed into old customers, from increasing the turnover rate to increasing the turnover rate.

(1) membership level

Many stores will have membership hierarchies and enjoy different rights for members of different ranks. If a buyer who buys a product in a shop becomes an ordinary member, he can enjoy the discount price of an ordinary member. In this way, the old customers can be promoted to join the ranks of members, buy more products, and enjoy more privileges to upgrade their grades.

(two) micro-blog Fan maintenance, gang, backyard fans maintenance

Through two-dimensional code inside and outside publicity, guide buyers to focus on micro-blog, WeChat, Amoy and so on, become shop fans. Like today's micro-blog, fan Festival has been launched. Businesses can use this exclusive to attract new and old customers. In the early days, sellers must make sure that the contents of these platforms are updated and maintained, and timely release of product information or content, topics and activities information that can interest customers, so that these platforms become the main channel for old customers to drain.

(three) regular shop activities

If a shop wants to attract more customers to patronize, it should not only keep up with the new and shop decoration, but also regularly launch some preferential activities in the store to increase the viscosity of the old customers. The content of the activity can be varied. Besides discount, full reduction and gift giving, it can also fix dates for targeted crowd activities, such as:

1) on the day of regular customer feedback, the members of the store can enjoy preferential privileges such as full court mail or gift giving on the same day.

2) new customers Hedonic day Those who order the first time can enjoy discounts.

3) member day: members may purchase coupons on certain day products (the higher the grade, the greater the denomination).

(four) new products on a regular basis

How to choose the new products of the shop? Choose the style of the new product. We should start with the interest points of the old customers, and then play the creativity of the shopkeeper. The release date of the new product can be launched on the page, and every new product is displayed on the front page of the home page. If there are too many products, it can also make a two level page independently. In addition, new product display, text editing and Kung Fu are also very important. New product information tells new products on line, shop preferences and so on, such as: pro, new product line X discount, only one day!

(five) keep good product quality.

The quality of the product is the key factor to win the return rate. A good product quality and shop service can leave a good impression on the buyer, and then the second or third purchase probability will follow. Good quality will also bring good brand reputation, which can drive some surrounding people into the ranks of old customers and establish good reputation for brands.

　　 (six) brand Propaganda Not to be underestimated

If a shop wants to build a brand, its publicity is essential.

(seven) utilization of short message publicity

1) new product / activity reminder: 1-2 times a month to remind new products or activities related information.

2) 15 day customer care: when customers purchase products 15 days later, they can express their sincere solicitude and gratitude to customers through SMS.

3) holiday greetings: use holiday messages to send holiday greetings to customers.

Note: before sending SMS, the seller can send messages to the crowd according to the basis. If customers who have not bought products in the past one to three months, they can send new products and activities information. In the past 15 days, they can send caring messages to the products they purchased. On holidays only send SMS messages to old customers.

Do a good job of the new and old customers marketing work, and at the same time, the quality of products, in your shop fans increased daily, at this time, you are not far away from success.