Tianhong Mall Has Concentrated Layout In Shenzhen Stronghold.
The online self warning point of rainbow has been concentrated in the Shenzhen area of the rainbow headquarters in order to make an order for the PC terminal and the mobile terminal.
Since this year, the Tianhong joint express, Yi Guo Da pharmacy and some Property Management Company have set up nearly 500 self mention points in Shenzhen, as well as 4 community convenience stores that Tianhong has opened now.
At present, Tianhong is speeding up the shop exhibition in Shenzhen area. Among them, the convenience store provides services for the community and promotes the sales revenue of the whole channel. It also has the function of self shopping.
CIC securities research report pointed out that the current self mentioning part of the PC end + mobile terminal is increasing, and is conducive to saving the distribution cost of the rainbow.
In September last year, Tianhong mall launched the "full store +PC + mobile terminal" full channel strategy. The rainbow said that the number of fans at mobile terminals has exceeded 1 million 500 thousand, and the mobile terminals can sell about 60 thousand kinds of single products.
In terms of mobile payment, rainbow can support now.
Alipay
Wallet and
Offline payment.
As the first batch of on-line enterprises under WeChat's offline payment function, "WeChat line payment" has been launched in October 15th at Tianhong national stores.
In addition, Tianhong is about to launch a new function, which is to pay the counters, that is to say, when buying groceries, they only need to scan the code at the counter.
Earlier, online
Rainbow
The "new store" edition was launched in September 30th. Shenzhen China World Trade Center Tianhong is the first "cloud store" pilot project. It selects some brands of "seasonal tide products" for on-line sale, which is different from that of Tmall. The customers can enjoy the goods and services of the physical store in China World Trade Center's Rainbow store.
It is reported that in mid November, 10 entity retail businesses such as Tianhong mall will jointly launch the lotus lotus action to create "China Shopping Festival" during the double eleven this year.
Tianhong side said it will focus on genuine products at low prices, star explosions, and online and offline coupons.
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