Mahogany Furniture Enterprises Registered Trademark Pain

Trademark is a symbol of an enterprise, or a manifestation of corporate culture. The protection of trademarks can protect your company's reputation and corporate image. When your company grows bigger, your trademark will also appreciate. This is the expected value of the trademark. One has reputation The brand is a material wealth owned by an enterprise and a permanent spiritual wealth. An authoritative source said, "if Haier fails overnight, if Haier's trademark is still there, it will grow again tomorrow."

A registered trademark is not mandatory, but if your trademark is registered by someone else, others can force you to not use the current trademark. A trademark used by an enterprise is not registered. The most fatal weakness is that you can use the trademark. Others can also use the trademark, which results in a reduction in the quality and reputation of the trademark.

Successful registration of a trademark process abnormal Cumbersome, resulting in many mahogany furniture enterprises are daunting. Some small and medium enterprises with trademark awareness said: "this is too troublesome, many times have been rejected, and the trademark that has not been rejected is more than a year old, and there is no news." When applying for a registered trademark, if the application is not sought in advance, the rejection rate of the application is 70%, that is to say, if the unregistered trademark is used, there will be 70% possibility of infringement. The sixty-seventh chapter of the seventh chapter of the Trademark Law of the People's Republic of China stipulates: "without the permission of the trademark registrant, a trademark that is the same as a registered trademark on the same commodity constitutes a crime. In addition to compensation for the loss of the infringed party, the criminal liability shall be investigated according to law." The use of an unregistered trademark, regardless of your original intention, is always infringing upon the exclusive right of a registered trademark. Possibility 。

Some redwood furniture enterprises have already had a certain influence in the market since they became bigger. When they applied for trademark registration, they discovered that their brand that had been struggling for many years had been registered. There are two ways to solve this problem: first, give up the trademark that you already have a certain influence in the market and re open another world; two, buy the trademark which belongs to you with the price of ten times or even higher than the registered trademark. No matter which way to choose, it is a waste of money. "Alibaba" trademark disputes are still in the ears. Mahogany furniture enterprises are paying a high price to buy their own trademarks. They also hear constantly. No matter what kind of enterprise you are now, trademark registration needs to be put on the agenda.

In addition, the mahogany furniture enterprise's trademark assimilation is serious. "Xuan", "Ju", "Ge" and "Fang" are the most common words in mahogany furniture brand, and are the most easily confused and forgotten words. If the registered trademark of a company keeps pace with the trend, it is not conducive to brand communication.

Brand names are everywhere, and individual cases are quite successful. Let's not talk about anyone else, jewellery brands Zhou Dafu, Zhou Liufu, Zhou Baifu, Jinliufu, Zhou Dasheng, Zhou Shengsheng... Who is the real name brand, who is a famous brand has been forgotten, anyway, is famous. Mahogany furniture business has a "new year", followed by "successive years of red", "year old red" and so on have emerged, but did not achieve a good brand communication effect.

The importance of registered trademarks has been gradually known to people. Successful registration of a trademark requires patience. It can withstand long time audits and be able to endure the tedious process. Trademark registration should be put on the agenda to prepare for a rainy day. The trademark registration does not need to be near the famous brand, the opportunistic way is very successful, find the positioning, and register a unique and suitable trademark for yourself.