The Importance Of Shopping Guide To Enterprise Terminals

For a large number of garment enterprises in China, internal training is also carried out on a regular basis, but the focus of training is often on the top managers in the enterprise.

For those who only pay attention to the training of managers, they forget that those who really touch the pulse of market terminals and who are in touch with customers every day are the first line shopping guide rather than the senior managers.

The emphasis on front-line staff training is often insufficient.

For Chinese enterprises, they are keen on recruiting so-called "proficient". They think that selling all kinds of clothes can sell men's wear and sell casual clothes.

It is expected that past experience can be competent for new jobs and experience instead of training.

Some sales ideas, sales language and behavior are lacking in sales power, or even wrong.

Even if training is often more formal than content, enthusiasm for so-called inspirational publicity, short passion is longer than rational, and the content of training is superficial and simplistic.

Just go through the motions; some simply do not have training and assessment, and haste to take up posts. The level of shopping guide ability depends entirely on luck. Just like a soldier who does not train in a hurry to shoot a gun, the result is often death or death.

Some companies are training in the knowledge of goods during the season without training in sales skills.

Even the training of goods knowledge, from the designer's mouth, to the expression of customers on the shopping guide, the language is "dull, obscure, just like endorsement". As to whether the language is persuasive and infectious, it is not known whether the customer can understand and can arouse customers' desire to buy.

If we do not train, we should adopt "fire fighting" training, and we will do a sales skill training when the performance is down.

In the event of a loss, the training of loyalty is promoted. The morale of the team is low.

Face training.

The above problems lead to the fact that almost every guide can speak freely when a training class ends with the shopping guide, and there are different understandings, understandings and gains on the courses.

One sentence: "every trainee has different degrees of harvest in terms of service concept and service skills."

However, after the end of the training course, after returning to his post, everything returned to normal for a while. That is what the training industry often said: "excitement before training, impulse in training, no training after training".

Time and money have been spent, and performance has not improved, so some people have come to the conclusion that training is useless.

Is this really the case?

If

The contents are vivid and informative, explain clearly and enrich the cases, and paste them into actual combat. After that, did the students figure out, review and recite, whether they simulated each other's exercises, whether they were used in actual combat, and whether the management of the training content of the company was implemented or implemented.

If not, that is not the problem of training itself, so in order to make the training achieve good results, besides good courses, we need to implement it step by step.

For the latter, the management department of the enterprise is duty bound.

After staff training, there is a rule to assess the implementation of training content, which closely links the interests of employees and the contents of training. Just like the idea of "teaching and doing together" advocated by Mr. Tao Xingzhi, "teaching in practice is a real teaching."