Beckham Set Up A Personal Brand To Brave The Fashion Empire.

Since Global Brands has been listed in Hongkong on its own, the joint venture has indicated in its submission to the Hongkong stock exchange that it will continue to promote the globalization of Beckham brand in the future, and expand its brand in the whole ball Market through cooperation with more sports and entertainment stars.

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At the December 2nd press conference, the two sides did not disclose more details, such as: when will we release new products, discuss with those stars, and whether David Beckham will have a namesake brand.

But the spokesman said at the meeting that the joint venture would be more abundant than any single brand concept now, and the company hopes to build a global Brand Company around sports entertainment stars.

The future product line will not be limited to sportswear, underwear and other categories, but will also cover a wider range of consumer areas, such as children's wear, electronic products and even food, but will not be positioned as luxury goods.

About the specific cooperation with which stars, Rockowitz Brands, President of Global Brands, said that this cooperation is actually related to many other famous stars. They hold these names in their hands, but as a listed company, it is not easy to disclose the information now.

In June this year, Li Feng Group stripped Global brands from the group and went public in Hongkong.

Global Brands has more than 350 brands, most of which are brand agents, such as Calvin Klein, Dockers, Tommy Hilfiger and Under Armour.

The company has run celebrities' fashion brands, such as Jennifer Lopez, Rachel Zoe and Sean John.

Beckham had just accompanied his wife Victoria Beckham to the British Fashion Awards and talked about the joint venture. He said the company had no business connection with his wife Victoria, but said: "because we are partners, husband and wife, Victoria is very excited about this cooperation, and she will definitely participate."

Beckham was thrilled by the change in the role he brought to him. "I am also excited about this cooperation.

In my career, I have been involved in many advertising sponsorship, but this time I changed from endorsement sponsorship to brand owner.

I am very excited about this identity.

Through several cooperation, Beckham has constantly promoted and stabilized his position in the fashion industry, such as swimsuits and home furnishing clothes cooperating with H&M, men's perfume with Coty Inc., sportswear with Adidas, and 10 Mini limited edition motorcycle accessories for Italy locomotive clothing brand Belstaff.