Amazon Launches 1 Hour Express Service In New York

On Thursday morning, Beijing time, Amazon announced on Thursday that it will provide 1 hours of courier service to users of Amazon Prime (Amazon Prime) in southern Manhattan. The service will cover tens of thousands of daily necessities.

Amazon said the price of the 1 hour express service was $7.99 each. In addition, Amazon gold service users can get free 2 hour express service.

Amazon's 1 hour express service is called "Prime Now". From next year, Amazon will extend the service in other cities outside New York.

At present, Amazon The price of the gold medal service is US $99 per year. Users can get free two day delivery service and free streaming movies, TV shows and music. Earlier this month, Amazon gold service users could purchase a series of "Amazon Essential" household items, which were not open to non Amazon gold service users.

Through 1 hours of express service, Amazon hopes to shorten the time required for users to order goods. Recently, Amazon has launched new robots in the logistics center, thereby enhancing its efficiency. Logistics efficiency 。 There were also reports that Amazon was testing the use of UAVs to deliver.

Current distance Christmas There are still a few days left. At that time, Amazon needs to compete with other retailers for a huge holiday shopping market. On Tuesday, Amazon extended to many users the deadline to ensure delivery before Christmas.

Amazon is also trying to avoid last year's problems. At that time, Amazon received several orders a few days before Christmas, but these orders were not delivered on time.

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Under the pressure of e-commerce giant Amazon, the US retail industry is fighting back. According to foreign media reports, Amazon has built large distribution warehouses with robots in the US and the world, while the traditional retail giants have no dedicated online shopping distribution warehouses. They are using physical stores as distribution centers to achieve fast delivery than Amazon.

This strategy is also known as "omnichannel". In other words, for the physical retail industry, their physical retail and online retail will use the same set of logistics and warehousing systems to improve the efficiency of online retail distribution.

For the network family, under the full channel strategy, they can place orders on WAL-MART's official website, and then pick up their goods at the nearby physical stores. Besides, WAL-MART will send goods from the nearest supermarket instead of the special online shopping distribution.

Behind the Amazon electric business empire is a perfect logistics, warehousing and distribution system. So far, Amazon has invested heavily in the construction of 135 distribution warehouses, which contain a large number of robots, which are responsible for the delivery of online shopping orders.

For retail enterprises like WAL-MART and Taghit, they have no funds to build an independent online shopping distribution center. They hope to use the physical stores and shops that have been scattered throughout the country as distribution centers.

However, the plan to deliver goods from stores is also full of challenges. Among them, the warehouse area of physical stores is limited, and in online shopping, consumers will choose a lot of products, but local stores do not necessarily have all the products.