LV 2015 Spring And Summer Shoe Series Fashion Release

(Louis Weedon) recently released his brand 2015 spring and summer shoe series ads on the official website. The blockbuster was shot by a famous photographer Roe Ethridge. He used the most concise way to express the exquisite shoes of this season.

This series

Titled "

"Like its name, it is full of art, whether it is high heeled shoes or flat shoes decorated with sparkling sequins, as luxurious as real jewellery.

This series has everything from fashionable shoes with high geometric sense to comfortable flat shoes and sports shoes, and it can well meet the needs of different people.

The trend of wedge-shaped shoes is coming back again. This kind of slippers made of superior material such as goat skin, calf skin and so on are decorated with Monogram jewelry, which is derived from the top of the shoe.

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Louis Weedon was an important opportunity to lay the status of the brand hall in the 6 years after the release of the multi stopper, that is, in 1896, when George Vuitton thought that he wanted to give the brand product a consistent image mark, it took weeks to create the motif sketch continuously.

During this period, the Japanese aesthetic trend was popular in Europe, and the final finalization he chose also had the meaning of the traditional Japanese Badge: the four leaf flowers surrounded by the circle, the four pointed star, the concave diamond rounding the four corner stars, and the overlapping LV words (Louis Vuitton name abbreviation) were combined into a unique Monogram pattern combination.

The company registered Monogram canvas design in 1897 and registered it as brand in 1905.

In addition to focusing on the production of hard frame suitcases and suitcases, the company began to set foot in the field of soft bag.

The first is the 1901 "Steamer Bag", which can be folded in the trunk and can be hung in the corner of the cabin as a laundry bag when traveling on the sea.

In 20s of last century, "Keepall" was released, and the soft body travel bag was officially installed in the elegant hall. Keepall is the pioneer of modern travel bags.

Keepall and Steamer Bag have already appeared on the elegant Monogram pattern, but the initial two were made of pure colored canvas. Until 1959, the Gaston-Louis Vuitton of George wdun and successor Claude-Louis Vuitton developed soft waterproof coating technology, so that the Monogram canvas could be made into a soft bag.

In 1912, the Paris central business district gradually developed westward. George Vuitton decided to build a new art style building in Champs Elysees as the flagship store of the brand. The building was completed in 1914, and the outer wall engraved "Paris - Louis Weedon, founded in 1845".

The location of the original building is just opposite to today's Champs Elysees main store, and the word carving on the wall is still visible.

After the two war, the demand for Monogram canvas products increased, the company decided to expand the global exclusive distribution network, the brand opening new store attitude is very tight, and the idea of maintaining the perfect quality of the product is the same.