Cross Border Electricity Market "Spoil" Upgrade SF Netease Big Two Mess Up The Market

The advantages of the two new players are different.

The advantage lies in logistics, and the advantage of NetEase lies in users.

Cross border electricity providers have become the last blue ocean in the field of B2C, but they are very popular in the past two years.

The entry of heavyweight distributors will not only increase the threshold of the industry, but also intensify the competition of the entire cross-border electricity supplier industry.

Shun Feng builds cross border supply chain through logistics

Reporters login "Shun Feng Hai Tao" see that the current on-line.

Locked in mother and baby, food, daily necessities and other categories, involving the United States, Germany, Australia, New Zealand, Japan and other hot countries.

It is understood that in terms of category, "Shun Fung Hai Tao" is mainly self owned, relying on the global supply chain capabilities of SF to purchase overseas directly, and it is expected that there will be more than 100 international brands online.

For most Chinese consumers, language, payment, quality and timeliness are four major pain points that prevent their involvement in Hai Tao.

Ren Xiaoyu, vice president of the international electricity business service department of "Shun Feng Hai Tao", said that Shun Feng hopes to build its own global supply chain one-stop solution and build the "Shun Feng Hai Tao" into an overseas electricity supplier hub, and the future supply chain cooperation plan will introduce more famous international brands.

People in the industry pointed out that "Shun Feng sea panning" contains the logistic gene.

Beyond the cross border logistics industry, it is intended to give international business partners a global supply chain solution including cross-border logistics, full channel sales, operational promotion and local customer service.

On the afternoon of January 9th, the NetEase's international cross border business platform koala bought.

At present, the website has set up four commodity categories: mother and baby, gourmet health care, beauty makeup and overseas direct mail.

However, there is no plan for the official launch date.

Cross-border

According to the monitoring data of China Electronic Commerce Research Center, in 2013, the scale of China's overseas purchasing market reached 76 billion 700 million yuan, an increase of 58.8% over the same period in 2012, and overseas purchasing will continue to grow longer in the next few years.

From the perspective of industry competition, there are more than 5000 cross-border e-commerce platforms in China, with more than 20 enterprises.

Cross border electricity providers have gradually declined from the last blue ocean of B2C to the Red Sea market.

According to industry analysis, the entry of SF and NetEase will not only make the threshold of the industry more and more high, but also enhance the competition pattern of the whole cross-border electricity supplier industry.

Based on the strong demand of domestic consumers for overseas goods, e-commerce and logistics industry are accelerating the layout of overseas import market.

The 2014 Shanghai Free Trade Zone listing is the turning point of the development of cross-border electricity supplier industry.

Many e-commerce logistics giants see the huge opportunities of the sea scouring gradually rising, and many giants are also pushing cross-border electricity providers.

In February last year, Tmall international formally launched, Jingdong also almost low-key launched offshore channels; in August last year, Amazon to Shanghai free trade zone as the entrance, the introduction of the global product line; Suning, 1 stores, jumei.com and other domestic electricity providers have set foot in.

In terms of express logistics, in October, rhyme stepped into the Sino US Amoy and phipment market; in December, China Post and Amazon launched a comprehensive strategic cooperation, and at the same time, Shentong opened a dedicated line to cover the whole territory of Japan.

At present, Amazon, Tmall international, ocean terminal, Amoy global purchase and other electronic platforms have already started to roam in the field of overseas online shopping.

Compared with the previous scattered purchase, large-scale and branded offshore platforms have springing up, and services and speed have also improved considerably.

However, in the industry's view, overseas online shopping still has pain points in logistics and policy, and there is still no dawn for scale profits.