2015 Must Be The Year Of Big Business People.

With the popularity of mobile Internet terminals and the reality of becoming the mainstream consumer after 80 90, the electricity supplier or the online shopping market has already passed the first stage of the germination stage and the second phase of the turbulent period. At present, it has entered the third stage of the rapid development of branding.

Represented by "double 11, double 12".

Activities are increasingly becoming more fashionable consumer carnival, and thus become the normal choice of shopping. The era of parallel development of electric business and physical multi-channel, parallel competition has arrived.

A worthwhile entity

Concern and reflection of the fact, quality brand e-commerce such as Jingdong, suning.com, in addition to price advantage, its logistics efficiency, after-sales service and other customer experience has begun to fully exceed the physical retail.

In order to understand the development of the electricity supplier, I once experienced a double 12 experience.

Before 18:00 in December 12th, two LED color TV sets were purchased from a shopping website, one for personal use and one for relatives in the countryside.

Through the logistics tracking information provided by the website, the self occupied TV has been delivered from Qingdao by two o'clock the next morning. The logistics arrived at Weifang at 10:30 a.m., and the staff delivered the goods to the household in person, and helped to open the box for inspection. Due to the early contact with the official after-sale, the 12 shop at noon had 10 points, the after-sales service personnel came to the house for debugging, and the installation was completed in five minutes, from the order to the installation in place but only 18 hours.

What is even more surprising is that the logistics of the website has reached the village directly, and the relatives are very satisfied after receiving the TV. The cash on delivery is almost zero risk.

A similar case may have been shared by many readers.

You know, the initial rejection rate was 30%, when many of the decision makers of the electricity supplier objected to the decision of the boss, but it was precisely because of the insistence and dedication that this business enterprise could fight against Ali.

The ferocity is also due to its clear strategic planning, solid layout and efficiency.

Take Tmall as an example. At present, Tmall's first offline experience flagship store has opened in Weifang, Shandong, and the logistics sub warehouse construction of Jingdong and Tmall has also started, and it has reached a strategic cooperation agreement with a local newspaper, delivering the last mile of the electricity supplier through the delivery of delivery teams.

Advertising, suning.com, Jingdong, Taobao, Tmall outdoor advertising has been integrated into the traditional channels, buses, three sides, rural brush wall advertising, which are basically abandoned by the traditional retail entity media has become the most competitive advertising resources, Jingdong alone in the prefecture level city of Weifang, the advertising volume of over 1 million.

Therefore, the electricity providers are no longer satisfied with the online market, and the line is bound to be the focus of their future expansion.

What do you think of retail practitioners?