The Competition Of Fast Fashion Brands Is Becoming Increasingly Fierce.

　　 Fast fashion Accelerate the pace of expansion

On January 16th, the Zijin Mountain of China's Ministry of commerce international trade negotiator met. Zara Brand parent company, Spain Inditex group president Pablo Isla.

At the meeting, Pablo and Isla said that all brands of Inditex group will open more than 500 stores in more than 60 cities in China this year, and will continue the integration of physical stores and online shops.

In 2014, the international fast fashion brand represented by Zara, H&M and UNIQLO began to expand.

According to the latest statistics of Lian Shang network, as of December 31, 2014, there were 86 new stores in UNIQLO, 343 stores, 60 H&M stores, 236 new stores, 12 new Zara stores, 149 new stores, 28 new outlets, 128 stores, GAP 23 stores, 94 stores, C&A new stores, 94 stores, and U&R new stores. In addition, the total number of stores in MANGO, NewLook and Forever21 was 40, 19 and 8 respectively.

Reporters learned that in 2013, the total number of stores in UNIQLO was 257; the total number of stores in H&M reached 176; the total number of stores in GAP was 71; the total number of stores in Zara was 137.

People in the industry say that at present, almost every newly opened fast fashion shop is accompanied by the opening of a shopping center. The rapid expansion of fast fashion brands is not without cause. It can be said that the entire commercial real estate market is overheating.

Shao Ligang, general manager of nine consulting and management, said that in the Chinese market, the development of fast fashion is still very large. These brands have not really moved to a more offline market, and now they are basically following the layout of shopping centers.

　　 market competition Stepping into a melee period

From this point of view, in 2014, fast fashion brand has become one of the few bright spots in the clothing industry. Because of this, La Natsu Bell, who was listed soon after, also announced that he wanted to be a "Chinese version of Zara".

"They are relying on fast fashion, but the degree of refinement of many brands is not in place." Shao Ligang said so.

In Shao Ligang's view, some fast fashion brands have changed substantially except the number of stores.

"Fast fashion is also beginning to emerge. It is hard to say whether some enterprises will continue to exist in China in the future." Shao Ligang told reporters that at present, the number of UNIQLO stores is going up, and the new entrants Forever21 are expanding over the past two years, compared with Zara and H&M.

An industry insider told reporters that before these fast fashion brands had their own good areas to develop, relying on fashion and quality, but with more and more brands entering, the more obvious boundaries had been broken, and began to enter the pattern of scrimmage. "The era of single trait development has passed. This is also a good thing. Some bad brands will be eliminated. There are four or five kinds of foreign fast fashion brands that are normal. They will divide the Chinese market with the help of differences."

How does the domestic brand go to have its own "fast fashion"? Shao Ligang told reporters that at present, the development of low-end fast fashion is not bad, especially a part of the "spot catching" brand: do not do the production, go to the market to take a lot of brands, and then sell them in the stores they sell, the price is low, and the characteristics are fast turnover. "New business brands are emerging, and their profitability is good, but the greater the resistance, the greater the resistance."