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Japanese Garment Enterprises Begin To Return To China

2015/1/23 9:10:00 130

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Japanese clothing should return to "made in China"

Japanese made garments made by factories in Japan are becoming more and more popular among consumers.

Its high quality is not only praised by Japanese domestic consumers, but also won by foreign tourists visiting Japan.

For example, the Japanese grocery store, "Muji", will start selling Japanese made suits in January to provide consumers with more choices.

Japanese clothing industry groups will also begin to implement the certification system, including

Fabric

Garments produced in Japan will also be certified as "pure domestic" products.

In Japan, the proportion of Japanese made garments is less than 4%, and the proportion of Dongfeng with the depreciation of Japanese yen is likely to increase.

MUJI products will start selling Japanese made suits in late January in large shops in Japan.

this

Suit

Wool is produced in New Zealand and processed and sewn in the tail area of Aichi Prefecture, Japan.

In the process of processing, the fabric has adopted a special cleaning method to pursue its luster and flexibility. It is estimated that the price will be 2 times that of the general suit sold at present, about 70 thousand yen (about 3650 yuan).

Another Japanese clothing company, Onward's main suit brand "five continents" plan, will launch its spring and summer business shirts in 2015 in Japan.

The brand has a domestic ratio of about 50% in the past.

Japan each

Clothing enterprise

The reason why we cast our eyes on Japan is mainly because even if the price is slightly higher, the number of consumers coming to buy is increasing.

For example, the "Centennial Coat" series launched by Japan's Sanyang chamber of Commerce in October 2013 was made manually by professional craftsmen in Aomori county.

Its selling price is basically around 80 thousand yen, while 9~12 sales in 2014 increased by 2.5 times compared with the same period last year.

It is said that this product is favored by a wide range of Japanese consumers dominated by the age of 40, and the number of foreign visitors to Japan is increasing.

Japanese apparel industry groups are also actively promoting the sale of Japanese made goods.

The Japanese apparel industry association announced in January 14th that it would implement the "pure domestic" certification system, and that all the three processes completed in Japan, including dyeing, weaving and sewing, were identified as "pure homemade".

The certification object started this year's autumn winter wear and has been accepted since February.

20 years ago, the Japanese made in Japan.

clothing

The proportion is about 30%. Later, due to the popularity of cheap "fast fashion" clothing, many Japanese clothing enterprises have pferred production to China and Southeast Asia in order to save costs.

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