Location Analysis Of Street Clothing Store

What factors should be taken into account when investing in roadside clothing shops? In general, a clothing store opened on the roadside in a circle is called a floor shop in jargon, or a street shop.

The choice of floor shops is mostly fashion or fashion casual wear. Sometimes, some people who sell formal clothes are also used as floor shops. However, careful observation reveals that their business is often very cold.

Site selection needs attention. In fact, many friends also know that there must be considerable passenger flow. For example, the North Street of Xidan in Beijing, the passenger flow is flourishing and the popularity is full.

Is there enough passenger flow?

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

There are also some merchants who have chosen.

The floor shops are very popular, and the passenger flow is mainly from the local area.

After analyzing, it is found that the main problems come from two aspects: first, the competition is too intense, and the number of merchants who are similar to quality, similar grade and similar brands row upon row. As a result, the scene is very lively, sales are not satisfying, and the two is positioning errors, such as some.

Most of the potential consumers are senior white-collar workers or even gold collar workers. They usually do not choose to go to the floor shop, especially the street shops like Xidan North Street, which are very crowded and customers are mostly 20 years old or so.

There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand, and the result is blind shop, which makes shops scarce and business dismal.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.