New Bai Lun Acquisition, New Development Of Music

Recently, Adidas group announced that it will sell its brand Rockport at US $280 million, and the buyer is a joint venture between its strong rival, new brun and another Berkshire Partners LLC (Holdings Company).

The deal will be completed later this year.

In this way, "white house shoes" are on the side of "presidential shoes", which is known as "white shoes" because of the recognition of President George W. Bush and George W. Bush.

Adidas CEO Herbert Hainer's speech in the announcement pointed out the reason for selling the brand directly. "This brown shoe is not our core strategy. Sales can reduce the complexity of target consumers and concentrate more on Adidas, Reebok and TaylorMade three businesses."

Adidas said its annual sales growth was 6% after the impact of exchange rate movements and sales moves.

Le step is a brand belonging to Reebok (Reebok International Ltd.). It was followed by Reebok in 2006. It was followed by Reebok at a price of 4 billion US dollars. Now it has entered more than 55 global markets and has continued to perform well. In the first 9 months of 2014, according to the exchange rate unchanged, the sales of Lok step 5%.

In 2007, Le step entered China, with nearly 100 shops in the second tier cities of China.

Although the market performance is not bad, it was established in 1971, which is characterized by its comfort and comfort, and is mainly targeted at the men's shoes market. This positioning is different from those that Adidas hopes to focus more on sports performance.

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The world's second largest sporting goods retailer is determined to "light up" in 2015, taking the initiative to narrow the battle line.

In the past 2014, Adidas issued a profit warning for the three time in a row, and said that the sales and profit target of "Route 2015" will not be achieved in 2015.

Chief executive officer

The TaylorMade is the world's largest manufacturer of golf clubs, ball bags and accessories. In the first quarter of 2014, the sale of the brand declined for the first time, dragging down other business revenue by 27%: net profit in the first quarter fell 27% compared with the same period last year.

In July 2014, Adidas said it would no longer expect its golf business to meet expectations, and would gradually cut down the daily cost and inventory of golf product lines.

In addition to TaylorMade's golf business, Adidas's performance is also impacted by the company's high expectations of the "main market" of Russia, the sharp decline of the ruble against the euro and the impact of Ukraine's turbulent market on consumer demand, which has prompted Adidas to reduce the number of scheduled shops and speed up the closure of some stores.

Earlier, Adidas planned to open about 100 stores in Russia and increase the total number of chain stores by 10%. In 2013, Russia contributed more than 1 billion euros (about 1 billion 125 million dollars) to Adidas's sales.

As for Yue Bu, although it is not core business for Adidas, it has a lot in common with the buyer.

Both of them have been favored in politics, emphasizing comfort, and more importantly, new Bai Lun is showing greater ambition.

It is one of a series of sports brands that have risen rapidly because of its close proximity to youth culture. The brand is about to launch its first professional soccer shoe.

According to reports, James Davis, chairman of James Davis, told the German media at the end of 2012 that it would replace the German rival PUMA in 2015 and become the third largest sports equipment manufacturer in the world after Nike and Adidas.

Swallowing joy may add more possibilities to new Bai Lun's ambition.