Special Forum On Clothing Forum To Explore New Trend Of Industrial Development In The Future

What concerns clothing entrepreneurs most in 2015?

As a prelude and vane for the forum, Ruyi 2015 China

The forum flew to Shanghai, Jiangsu, Zhejiang and Guangdong, and interviewed more than 20 well-known Chinese clothing entrepreneurs and experts. They explored the new trend of industrial development and clarified the development and future trend of Chinese clothing brands.

In this year's flight interviews, the personalization of consumers, the real demand for products, the links of supply chains, the importance of contemporary experience and the importance of talents have become the focus of this year.

The family's biggest concern.

"Cool Qingdao store opened 18 days and sold 3 million 120 thousand."

Zhang Yunlan, chief executive of red collar, said in an interview with Ruyi 2015 China fashion forum that the market has changed radically, and customization is the future direction.

As a result, the red collar launched a customized brand named cool in 2014.

Customers order online, then make an appointment.

According to consumer demand, create unique clothing, and the price is reasonable.

In fact, after many years of OEM OEM, the red collar has gone from the "semi custom" of "code" to the personalized design of "blue ocean", and has gone out of the new way of "identifying customer needs -- personalized design and recognition - mass production personalized production - modern logistics rapid distribution".

A distinctive feature is that no garment on its production line is of the same style and color, but only seven days from initial personality design to final garment distribution.

The secret is "the senior supplier platform for global suits".

"This is not just a software system, not just a set of equipment optimization and upgrading, but a marketing pformation mode, even a disruptive innovation of enterprise management," Zhang Yunlan said. From the demand, the market segmentation was changed, and the past practice of enterprise postpartum sales was changed. The red collar can directly face a single customer, not only saves business links, but also shares profits with customers and fabric suppliers, forming a new value chain ecological civilization.

At the moment, the new cool Zhang Yunlan has brought new surprises, "consumer recognition is quite high."

This is a slice of pformation of Chinese garment enterprises.

On the one hand, the integration of digitalization, intelligent technology and industry will bring us a brand new world. On the other hand, the strong return of artisans and craftsmen reflects the desire for creation.

This is reflected in consumption first.

"Consumption is more cautious, and ultimately competition is

Strength. "

Ma Ruimin, chairman of Dazzle, said they have increased the product line of handcraft.

Indeed, "consumption is not too blind. We used to value brands and now value ourselves more."

Ye Shouzeng, founder of ICICLE, said.

"Consumers don't wear anything anymore," Wu Hongkun, the general manager of the valley, also said that she also tried to design some of the products in fashion, but the consumer saw that it was not what she wanted.

In this flight interview, the forum witnessed the change of the industry.

"Now that the market has matured a lot, we must not forget our original intention: Why did we first create this brand?" Lin Shuling, vice president of Gloria, said.

And more importantly, "is our brand value really needed by modern consumers? Is it representative of modern lifestyles?" said Zhou Sheng, chairman of Shenzhen Yi Hui fashion group.

He believed that art must be related to the way of life.

If there is no connection, art loses the soil of the market.

This requires creativity to lead the way of life suited to the times.

"There are many cultures in China that deserve our inheritance.

For example, durable, it is very consistent with the trend of environmental protection.

Ye Shouzeng said.

After launching the "cotton and flax artists", in 2014, he advocated "slow life" and put forward "love creates everything", advocating the independence of female spirit.

The core of this is, what is the brand advocating for the world, the society and the consumer, and the value concept is the brand's practice and persistence rather than simple advertising means.

This is the soul of the brand.

And the core of this soul is the product.

"China's" aesthetic outlook "and" outlook on life "are undergoing profound changes, and consumers need products with cultural heritage and innovative products.

Thus, the theme of the 2015 China Fashion Forum is: facing the consumption of brand products to establish a contemporary Chinese aesthetics of life.