Lian Crawford: Department Store Buyer Shop

The most traditional mode of operation in a buyer's shop is the "pure buyer system", which relies on professional individuals or teams to "buy" to search around the world.

The brand that meets the local consumers' aesthetic habits and fashion tendency is exclusive buying and creating a unique commodity combination.

In addition, the private shops with strong personality on the street are also one of the "buying system". These shop owners are often fashion lovers, or have the resources of related industries. They purchase with their own fashion cognition and aesthetic tendency.

It is complementary to group buying shops and presents a polarized market structure.

Many individuals operate buyers' stores, emphasizing the "uniqueness" and "dignity" of commodities. There are many limited products in the products, and each product has only one dimension.

Create a sense of belonging.

For example, there are a group of private shops with different styles in Changle Road and Xinle on Shanghai road. Shopkeepers tend to be buyers themselves. They go to Europe and Hongkong every year to buy goods. Some stores seem to be small, the quantity of single products is not large, and the prices of goods are not expensive.

Case: Lian Kai Buddha

Lian Ke Fu takes the central buying system. The group has nearly 100 professional buyers to search for the right commodities all over the world to ensure that more than 40% of the goods are sold exclusively in local stores.

The precise insight of buyers has a direct impact on the turnover rate, inventory cost and flexibility of the business, and is the core competitiveness of the enterprise.

Lian Crawford also adopted an incentive mode that directly linked the revenue of the buyer to the sales volume of the goods, so as to ensure that the fashion sensitivity and commodity identification ability of the buyer can be improved, and at the same time, the business risk of the group can also be reduced.

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Chen Dapeng pointed out that in recent years, with the pformation of China's economy, especially the changes of the market, including the change of market demand, the change of market structure and the change of market consumption mode, the garment industry has entered a period of comprehensive adjustment and pformation.

"Since the beginning of the new century, especially after 2000, China's apparel industry has been developing rapidly under the support of the two supporting backgrounds of the entire textile industry chain and market demand.

A large number of excellent brands have been developed and have been recognized by consumers.

However, with the pformation of China's economy and the slowdown of economic growth, the change of market consumption, especially the competition of homogenization and excess, has brought us a very big market operation difficulty.

Chen Dapeng said, "under such circumstances, our brands and entrepreneurs are thinking and reflecting. The development of the growth mode of the horse race enclosure in the past, especially the rapid expansion of scale, has brought us difficulties.

Every year, dozens of stores and even hundreds of stores open shop. This rapid development has made our enterprises and brands lose sight of the importance of being an industry or being an important brand.

"I have always believed that the slowdown in the market is a good thing for the development of the brand, slow down, impetuous, and think more rationally and pragmatically about the way of brand development."

Chen Dapeng believes that rational and pragmatic is an important turning point and symbol for the garment industry and brand to mature on the basis of the past development.

Looking at the brand development over the past two years, a prominent feature is rationality and pragmatism.

Yang Zhaohua believes that the home textile industry's brand building should focus on three aspects: first, the development of the market, the product development with consumption demand as the guide, the consumption demand and the domestic demand.

The home textile industry will carry out bed product testing and scientific use of activities this year.

Second is to expand the brand impact and actively increase the export share of the independent brand.

Great changes have taken place in the past two years. The home textile industry should explore all channels in the future, strengthen the integration of online and offline businesses, and explore new channels.

Finally, quality, quality is the root of the brand, if there is no quality, the brand will have no foundation.

On the basis of the past, we should continue to do a good job in the industry's standards and quality work, so that the brand of enterprises can develop healthfully and satisfy or protect the interests of consumers to the maximum.

We should also actively promote social responsibility and lead the development direction of the industry.