Retail Sales Of Hundreds Of Retailers Across The Country Slow Down

According to statistics from China Business Federation and China National Business Information Center, in 2014, the retail sales volume of 100 major large-scale retail enterprises increased by only 0.4% over the same period last year, the growth rate was lower than the previous year's level, and the slowdown has been slowing for third consecutive years since 2012.

Judging from the sales situation of all major commodities in the year,

Retail sales of Cereals, Oils and foodstuffs increased by 3.3% over the same period last year, and the growth rate slowed 7.3 percentage points over the same period last year. Retail sales of meat and tonic food were less than that of the same period last year, while other categories had a certain range of growth. Among them, poultry production increased by 10.2% over the same period of low base, showing a relatively good performance. The beverage industry increased by 10.5% over the same period last year, and the tobacco and alcohol products increased by 1.2% compared with the same period last year.

Retail sales of clothing products increased by 1% over the same period last year, while the growth rate dropped by 4 percentage points over the same period last year. Among them, Men's wear , Women's wear And children's wear retail sales grew by -3.1%, 1.8% and 2.7%, respectively, representing a 1.8, 3.8 and 7.3 percentage point increase over the same period last year. Retail sales of garments Compared with the same period last year, the growth rate dropped by 0.3%, 3.7 percentage points.

Retail sales of household appliances decreased by 1.6% compared to the same period last year, and the growth rate slowed sharply by 12.1 percentage points over the same period last year. Except for vacuum cleaners and food processors, retail sales of most other commodities decreased to varying degrees.

Retail sales of gold, silver and jewellery decreased by 11.6% compared to the same period last year, and the growth rate dropped by 33.3 percentage points over the same period last year.

Retail sales of cosmetics increased by 0.6% over the same period last year, and the growth rate slowed 9.7 percentage points over the same period last year. Retail sales of daily commodities increased by 3.7% over the same period last year, and the growth rate slowed by 3 percentage points over the same period last year.

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Like fashion people, many investors like to look ahead and take the lead. They want to know what the next season will bring. From the current situation, these brands are not very promising this year. At the same time, these fashion brands no longer allow shoppers to be excited.

Retail experts point out that these brands are trying to determine what customers they want to follow and what level they should set. Weishaar claims that Calvin Klein is now trying to raise the price of its jeans to capture more high-end customers.

Kors is ushering in strong holiday season buying spree, especially its accessories, such as bags. However, experts worry that although the store is expanding rapidly, Kors can not get the same amount of profit. By the end of 2013, Kors had 395 branches, and now it has increased to 509.

Maybe it's good for customers who want to buy Kors and Ralph Lauren products. But for investors, the opposite is true.

Boruchow said, "I've never seen a company grow as fast as Kors. I have never seen an investor's confidence in an enterprise from a craziness to such a drop. "

Kors's share price fell more than 2% after the 5 announcement of its latest financial results. Since the beginning of this year, the share price of Calvin Klein and Tommy Hilfiger's parent company PVH has fallen by 15%.