Mergers And Acquisitions Of Internet Companies To Improve Sales Channels

In October 26, 2012, WAL-MART global president and CEO Mike Duke (Mike Duke), who was the founder of No. 1 store in Shanghai, made clear that shop 1 is WAL-MART's e-commerce platform in China.

At that time, WAL-MART finally gained 51% stake in shop No. 1 and became the largest shareholder. The 1 online store was officially purchased by the world's largest supermarket chain group and became the online sales channel in China.

It was also in 2012 that Gome bought the digital products business website, and the Suning group bought the red child of the website.

These mergers and acquisitions are likely to be the first traditional retail enterprises to merge Internet companies in China.

Just like traditional enterprise mergers and acquisitions of Internet companies initially started from the field of electric business, most of the traditional enterprises' understanding of the Internet started from the electricity supplier.

This may be because the initial penetration of Internet companies to the traditional field is the pformation of sales channels.

China's circulation has always been known for its low cost and high efficiency. Products from manufacturers to consumers have to go through the sales system of multi-storey wholesalers and distributors, and prices have been raised by layers.

The Internet, as a weapon to eliminate information asymmetry and eliminate intermediate links, began to notice this opportunity to take advantage of it.

Taobao, Jingdong and other e-commerce sites rapidly squeezed profit margins of traditional sales system, and the traditional sales enterprises also felt the pressure of the Internet at the earliest and started the Jedi counter attack as early as possible.

Therefore, the traditional enterprise mergers and acquisitions of the Internet started in the field of electricity supplier.

Today, traditional enterprises have already begun to try in the field of electronic commerce.

In order to build up a team quickly and accumulate users on the Internet, many traditional enterprises, especially sales departments, will choose to build online channels by means of mergers and acquisitions business enterprises and Tmall Taobao stores.

The most recent example is that in June 2014, the mobile phone distribution chain, Ai Shi De, announced the 300 million acquisition of Tmall seller three stake in Shandong 90%, while the three one was

And Taobao's largest mobile phone seller, selling brand phones, contract machines and business card sales.

Offline and online two mobile distributors have merged through mergers and acquisitions.

Once in the vertical B2C business field opened up its own world of footwear online shopping mall Le Tao net, after a long silence, also in mid 2014, has been heard by Guangdong crown Peng shoe industry.

Guangdong crown Peng

It is one of the largest footwear retail chain enterprises in Guangdong, and has more than 20 large footwear monopoly stores in Guangdong.

Similarly, mergers and acquisitions based on improving sales channels are also in full swing in the pharmaceutical industry.

In 2014 alone, Tai an Tang, an old Chinese medicine company, acquired the online pharmacy of Kang ai multi drug store. The pharmaceutical company, Kang and Bei, bought the medicine online, and bought the Meida pharmacy and its drug guide network.

In the cultural field, there are also traditional enterprises realizing the Internet of sales channels by means of mergers and acquisitions.

In June 16, 2014, Huayi Brothers announced that it intends to buy and sell the net with RMB 266 million yuan to get a 51% stake in the blockbuster network.

Huayi Brothers, a well-known comprehensive entertainment group, has made outstanding achievements in film production and distribution.

But the selling net is the movie ticketing service platform, also belongs to the broad sense movie distribution channel, popularly speaking is the movie industry sale channel.

Huayi Brothers bought the blockbuster net mainly to enhance their film distribution.

Function.

The background is that the movie tickets sold by the US group and Guevara and other movie group buying websites already occupy 1/3 of the total box office.