Retail Bigwigs Have Increased Their Electricity Providers

Recently, several big supermarket giants have expressed their intention to introduce self built e-commerce platform.

As early as two or three years ago, the entity store has launched an upsurge of self built e-commerce platform, but few successful cases have been seen so far.

For these "latecomers", whether the industry is looking sharp or optimistic, is it late or has the advantage of backwardness? Some experts believe that although it is difficult to judge right or wrong, it is definitely a useful attempt.

Huarun Wan announced recently that it will turn from single entity retail store to entity store and electronic commerce channel in channel construction.

Coincidentally, Tang Jianian, President and CEO of Carrefour China, recently announced the biggest adjustment strategy of Carrefour's entry into China in 20 years. It also proposed that the electricity business will start in the past two months, and the model will be built on its own official website to make O2O business on the basis of stores.

Weng Haihui, vice president of Limited by Share Ltd, Yongda supermarket, also recently revealed that the preparatory work of the e-commerce platform is being carried out according to the schedule, and the time has not yet been determined.

In addition to the supermarket industry, the shopping center veterans

Is also preparing for construction.

Insiders who do not want to reveal their names pointed out that the pattern of the electricity supplier has been fixed. Now the layout of the big electric products such as Jingdong and Tmall has been large and complete. Later, it is inevitable to homogenization. Moreover, the electricity supplier's traffic is too expensive.

If there is no excel, burning money is also white.

The source told reporters that before many

Businessmen do not invest enough in the self built e-commerce platform, including financial and human resources. Many of them are doing the same group of people in traditional industries. They lack the Internet thinking. The platform of the e-commerce platform is not rich enough, and the experience is very poor.

The person also pointed out that the biggest problem in the entity shop is the conflict of commodity prices under the online line.

If the price of online goods is the same as that of shopping malls, then the attraction will be weaker.

In addition, even cheaper than selling stores.

Consumers are not necessarily buying.

This person believes that this is also the reason why many physical stores have abandoned the self built electricity supplier.

"Competition with existing professional e-commerce platform is very difficult.

However, it can be regarded as a complementary way for entities to retain existing customers and a helpless way to resist online shopping shocks.

Yang Qingsong, Deputy Secretary General of the China Chain Store Association, pointed out that it is still difficult for entities to get involved in electricity suppliers to judge right and wrong, but it is definitely a useful attempt.

At present, there is no way out for physical stores to develop physical retail simply, especially standardized retailers such as supermarkets.

If you do not participate in the online business, it will be more and more difficult to keep the store, especially the retailers with large volume.

For this wave of entity store electric shock boom, Yang Qingsong think it is not too late, it can be said to have the advantage of later development.

"In the past few years, we all rush to do electric business, but they are very blind. But now we are doing business. We have a lot of sense of direction. We should conduct differentiated operations with our own characteristics, or make products such as Johnson fresh products, or make strong localization."

The personage thinks, at the same time, Huarun Wanjia has advantages in distribution system, procurement system and membership system.

Relevant personages told reporters that the vertical electricity providers in China's market share a big gap compared with the proportion of vertical electricity providers in the mature electricity market abroad, which shows that there are still opportunities for the market.

It is not new for the entity store to enter the electricity supplier.

According to the relevant data, as early as June 2012, China's top 100 chain enterprises, nearly 60 enterprises set foot in the electricity supplier.

But there are still few successful cases. Even though retail companies are spending money on electricity providers like big Rd., Bailian, BBK, Chongqing business and so on, there are still no results.

According to the latest annual report, the annual net loss of the flying cattle Network last year was about 161 million 800 thousand yuan.