There Are Several Things You Should Know About Men's Wear Market.

This summer, the first men's wear week in New York will begin in Manhattan. In the fall, New York guests can customize the Dolce&Gabbana tailor's men's clothing locally in Italy fashion house. Recently, the market of men's wear has become "explosive".

Among the participants were the To with the same name as the fashion men's clothing brand in the United States. DD Snyder, today In January, the first men's clothing series was put on the Coach creative director Stuart Ververs of London Fashion Week, and retailers such as Sax Saks department store (Saks Fifth Avenue). The following are their latest insights into the men's wear Market:

　　 Are retailers too low? Men are willing to accept higher prices.

This is the observation from Greg Petro, President and chief executive officer of First Insight, a retail research firm. First Insight surveys consumers on their fashion week in Milan about their favorite T stage costumes and the amount they are willing to pay for them. For the most popular leather jacket, men are willing to accept a price higher than the retail price by 44%. Therefore, Petro believes that retailers may be able to raise the current retail price by 30% according to brand and clothing items, and substantially increase profit margins.

　　 China's men's wear market is bigger than that of women's wear market.

Hongkong senior man Retail set Richard Cohen, chief executive officer of Trinity Limited, said: "if the Chinese clothing market is divided according to the sex of the population, the largest share will come from the men's wear market, which is 43%." Overall, China's men's wear market is valued at 73 billion 300 million US dollars (about 455 billion 300 million yuan).

According to market research firm Euromonitor International, the global women's clothing market is valued at 700 billion dollars, while men's wear is 460 billion dollars. "Men's clothing market has great room for growth around the world. Although women spend much more money on personal luxuries than men, in the next five years, the growth of men's luxury consumption will exceed that of women's luxury goods." Euromonitor's luxury Fflur Roberts said last year when she accepted the Business of Fashion.

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　　 Retailers agree that the boundaries between men and women are becoming increasingly blurred.

In January this year, the first men's wear series made the best of 2014 autumn winter women's wear: the pilot jacket, the Parker coat, the lamb coat and so on all have an amazing similarity with the women's clothing. Stuart Vevers, the new creative director of Coach, has seen the strength of the brand in the field of bags and small leather clothing since June 2013. Stuart Vevers said at the seminar that he emphasized simplicity, function and utility when designing Coach bags. But in addition, the traditional characteristics of men's bags are different from those of women.

"Now is it more convenient for men to carry a big bag? I absolutely agree. The modern way of life brings practical needs: a container with fitness outfits and electronic equipment. In international metropolis, including Asia, I often see men carrying women's bags. " Vevers added: "I think this further blurred the boundaries between fashion between men and women. Due to the popularity of men's tight legged pants, and men can put everything in the bag, the usefulness of traditional wallet becomes less practical. Later, they may even see their men's handbags go out.

Retailers that have received feedback from trading data agree with this. In March of this year, Searl, Foridge (Selfridges), a high-end British department store, launched a "sex free" shopping experience. All designs are arranged in different sizes to suit anyone. Under its guidance, TheCorner.com also set up a "sex free" zone, and said that the international market is very urgent for this kind of shopping demand to break traditional men's and women's clothing.

　　 Men will dress up and change.

Thomas Ott, senior vice president of Fifth Avenue department store, Sax, exclaimed: "this is indeed an exciting era. Men today are not only interested in fashion, but also quite aware of it. " He also mentioned celebrities who have great influence on men's fashion nowadays: "in sports, basketball players can be dressed up as many people, and many young musicians are also dressed in fashion. We feel that this generation of men, aged two or thirty, will make a great contribution to the fashion industry. Looking back on my career, this is probably the most dressed generation of men I've ever met.

In the company, even men from international multinational groups are no longer uniformed. Ott saw many men wear suits and ties, while Vevers noticed that custom clothing was far away from men's vision, especially in Asia. "Over the past seven or eight years, I have often traveled to Asia, mostly in China and Japan. I saw a dramatic change in men's costumes: there were few men's tailored costumes. New fashion trends are emerging before us: sportswear and fashion all over the world. Gym shoes It is also a leather bag with modern breath and a little drama.