Jumei.Com Gross Margin Declined Significantly Jingdong Losses Remain

Vip.com's gross profit in the fourth quarter was US $338 million 200 thousand, an increase of 112.2% over the 159 million 400 thousand US dollars in the same period last year.

Vip.com's gross profit margin in the fourth quarter was 24.9%, up from 24.5% in the same period last year.

Dangdang's gross profit margin in the fourth quarter was 428 million yuan, which was significantly higher than the 365 million yuan in the previous quarter, with a gross profit margin of 17%, though 1 percentage points lower than the same period last year and the previous quarter, but it has improved considerably compared with 2012.

The only significant drop in gross profit margin was jumei.com, which was mainly affected by the 2014 counterfeit storm. After the strategic change, it shifted from the sale of beauty products to the sale of goods.

Jumei.com's gross profit margin in the fourth quarter was 30.4%, down from 42.6% in the same period last year.

Jingdong's operating profit in the fourth quarter was -7.56 billion yuan, which expanded from the previous quarter, and Jingdong's operating profit margin in the fourth quarter was -2%.

In the past 4 quarters, Jingdong has been running a deficit, but there is still a slight improvement over 2012.

Vip.com's operating profit in the fourth quarter was US $60 million 800 thousand, an increase of 105.7% over the 29 million 600 thousand US dollars in the same period last year.

Vip.com's fourth quarter operating profit margin was 4.5%, unchanged from the same period last year.

The operating profit in the fourth quarter was 22 million 520 thousand yuan, which was much higher than the 13 million 90 thousand yuan in the previous quarter. Dangdang's operating profit margin in the fourth quarter was 0.9%, an increase of 0.2 percentage points from the previous quarter, a 0.5 percentage point increase over the same period last year.

The operating profit in the fourth quarter was US $4 million, compared with $11 million 300 thousand in the same period last year.

Jumei.com's fourth quarter operating profit margin was 2%, -8% in the same period last year, 11% in the previous quarter.

The net loss of Jingdong in the fourth quarter was 454 million 300 thousand yuan (about 73 million 200 thousand US dollars), a net loss of 110 million yuan in the same period last year.

The fourth quarter net loss expansion of Jingdong was mainly due to the acquisition of assets and business arising from strategic alliance with Tencent, resulting in amortization of intangible assets.

The net profit attributable to common shareholders in the fourth quarter was $56 million 600 thousand, an increase of 122.8% over the same period last year attributable to ordinary shareholders' net profit of $25 million 400 thousand.

Vip.com's net profit margin in the fourth quarter was 4.2%, up from 3.9% in the same period last year.

Dangdang's net profit in the fourth quarter was 32 million 790 thousand yuan, an increase of 34% over the previous quarter, an increase of 51% over the same period last year.

Dangdang's net profit increased year by year. One factor was interest income. Dangdang's interest income in the fourth quarter was 12 million 760 thousand yuan, compared with 9 million 590 thousand yuan in the same period last year.

Jumei.com's net profit in the fourth quarter was US $10 million 700 thousand, compared with the net loss attributable to the company's common shareholders in the same period last year, which was 15 million 500 thousand US dollars, mainly due to the one-time equity incentive payment of $30 million 200 thousand in the same period last year.