Urban Beauty: Why Does She Not Fight Online Or Offline?

In the eyes of urban beauty, people never agree with the concept of pure offline and online differentiation. For any enterprise, sales are a whole. Whether consumers are consuming in physical stores or PC terminals or mobile terminals, all services should be provided by the company.

For companies, all

All should be managed through the backstage. Consumers should place the same order in any channel.

In Tmall or Jingdong, it is just to bring more choices to consumers and provide more convenience.

In 2012, when all industries said that e-commerce must be called, the urban beauty gave a new angle to their "electric shock" placement.

It is not a new business model, but a complement to retail sales.

To do business is to get the share of sales lost because of changes in consumption habits. What we need to do is integrate marketing in all channels.

In 2014, when many industries were discussing O2O, urban beauty had built up a new integrated marketing framework, using members to do online business.

In the words of city beauty as vice president and chief information officer Sha Sha, "if your retail business is good enough, the electricity supplier is just going to add a web page."

Nowadays, the city beauty is in the online store on Tmall, Jingdong, vip.com, No. 1 store and jumei.com have, but these online channels did not impact the company's more than 7000 entity stores business, on the contrary, many consumers on the line were attracted to the physical stores.

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MTEE the sixth season three series of show shows the warm atmosphere of the United States and the warm atmosphere of the United States. The series of Chaoshan series, including three brands of cross strait cooperation, basketball jersey, Baseball Shirt and a series of youthful elements deduce the most fashionable street fashion fads on the model; the president of the bosom team moves all the stars in the American cartoon to the chest, and the model becomes "Xie ear", full of technology Geek fan; the wonderful series is more daring; the queen of the one hundred thousand cold jokes, the panic expression of the "comic strip", all the network hotspots can be made into shirts, showing dazzling youthful vigor.

The reality show is not enough to see enough. Another wave of reality shows is high energy: the tide card master, the collective tongue twister, the God tongue twister, the president of the bosom, the powerful actor who has taken off the stage, and the network wonderful flower actually told the cold joke on the spot. With the help of the "wonderful monster man" Xiao Xiao, the scene continued to laugh and laugh. In order to canvass the tickets, it was also spelled out. The interactive big screen showed the voting results in real time, and the votes were biting off.

Different from the past new product launches, the MTEE sixth season's release event is more like a guest host carnival.

As long as there is material, everyone can become the focus.

MTEE this release activity presents a platform of Internet temperament, each partner in this big platform wonderful performance.

All the partners are bringing their auras and fans to themselves.

The site also has various game devices for people to play with, which is perfectly compatible with the PK spirit that the activities themselves want to create.

Speaking of the creative source of MTEE in the sixth quarter, Zhang Xinai, director of Metersbonwe brand, said that in recent years, Metersbonwe has focused on the development of creative fashion products, and has rebuilt the real and interesting character of the brand through the name of "wonderful flower" and so on, so as to close the relationship with the post-90s consumers.

The launch event combines several original design brands, and combines the vanguard concept of fashion, animation and network to release a series of MTEE. It advocates an independent spirit for young people, aiming at intimately communicating with the brand target consumer groups, those who are contrary to traditional thinking.

Whether it's a fashion lover or a new working person, or a network otaku, maybe your hobbies, your life and your experience will be out of tune with others in the eyes of others, but these are the signs of youth.

No matter what, the important thing is to have a "norm" and to mix up your own attitude and attitude. That's your way.

The ultimate goal of MTEE this season is exactly what Metersbonwe has been advocating.