Puma And H&M Pilot Recycling Technology

It is understood that in 2014, the global output of polyester filaments and cotton fibers was about 65 million tons, with a large number. We expect that the demand for these fiber products will reach 90 million tons by 2020.

France luxury and sportswear group Kering is joining the global fast fashion retail giant. H&M To support Worn Again, a pioneering company, to develop a revolutionary new product. Fabric The production process is characterized by fiber recycling, in short, making old clothes new clothes.

According to Agence France-Presse: Worn Again The company has developed a chemical recovery technology for textiles: separating and extracting polyester fibers and cotton yarns from old or unused clothing and textiles. The new technology in development is using this separation technology to make recycled polyester fibers and cellulose compounds into new fabrics. The "recycling resource mode" of textiles is created.

The technology has entered the last stage of development, and will be tested in the supply chain of Kering's sports brand Puma and H&M this year.

The technology is expected to replace polyester fiber, a non renewable resource from petroleum refining, and will provide a new environmentally friendly raw material for cellulosic fibers and fabrics in the future.

Most importantly, this new technology has solved the first difficulty of textile recycling, namely, how to separate mixed fiber clothing and how to separate pigment and other impurities from polyester fiber and fiber composite.

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At first glance, New York Body Labs is just another 3D virtual fitting platform. In fact, it applies complex statistical mathematics to online tailoring. It can provide customers with more accurate body measurement data for online customized apparel retailers.

It is reported that when Body Labs is used, a virtual human model can be created by simply scanning the customer's body or entering the body data. Based on this model, it is very convenient to realize the online customization of all kinds of garments. At present, the first batch of fashion business companies including Woodies, Original Stitch and Mesh01 to participate in the testing are all praised by this function.

Body Labs's CEO Bill O "Farrel" (below) shows that this is not just the platform for trying clothes, "what we are doing is to turn the body into a data platform."

Bill O 'Farrell is an associate professor / guest professor at Columbia business school, and co founder of a series of start-ups. He created Body Labs with experts in intelligent systems of Max Planck Institute (Marx Planck society of Germany).

Take the online men's Shirt Custom Business Woodies as an example, users can input some basic bodily data on the website, such as height, weight and size of shirts, or directly scan the body, so that you can get the body simulation effect diagram created by 3D BodyKit tool, and get the data needed for the custom shirts. But in addition to this function, Body Labs can actually generate thousands of people's data in different postures based on scanning, and generate a perfect data map for your body through statistics and calculation.

According to O Farrell, "for every new data, we will carry out many geometric operations to do statistical prediction. If we give us 6 or 8 or 10 data, we will do additional body modeling to provide support for online customization of clothing, shirts, jackets or trousers. "

Woodies has seen the effect in the two month platform trial operation. It is expected that sales will rise by 15% last month, and the return rate will be reduced.

Both Woodies and O Farrell acknowledge that the technology of simulating digital fitting on 3D models is still in its early stage. But Woodies has seen other possibilities of application, such as expanding to more clothing categories, reconstructing the size system of clothing to meet the growing demand for "mass customization".