The Methods Of Display In The Clothing Store Need To Be Well Mastered

Clothing has a regular pattern. Does a skilled shop like to set up a shop that is irregular and messy? You can imagine that you will like the first one.

Clothing display is a kind of knowledge. In the course of business, there are skills to find out if you want to put your clothes in your shop.

1. scientific classification.

Most clothing stores have a large variety of clothing, with fewer than dozens and hundreds of them, so as to expand the service and improve the turnover rate.

The so-called scientific classification is based on a rational logic to classify the method, such as age, the middle is the youth clothing, the door is juvenile clothing, the most is the elderly clothing or children's clothing, or the left side is the middle price clothing, the right side is the high-end price clothing, and the inside is the place to provide after-sales service.

Scientific classification will bring convenience to customers' purchase and store management.

2. regular pformation.

Clothing stores run fashionable goods. Whenever a fashionable wind blows, the appearance of a fashion shop should be refreshed.

If there is not much change in the goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.

3. convenient method.

Putting together the series of articles needed by the same type of consumer or putting the regular patterns together can facilitate the customer's matching purchase, which is called the "joint convenience" method.

If you wear a woman's shirt, suit coat, trousers and so on, put the winter coat and hat, scarf and so on.

4. cycle repeat method.

Some styles of clothes are placed in a certain location for too long, and because of the influence of light and the influence of the surrounding styles, no one is interested in it. At this time, they can be repositioned and recombined with other styles of clothing. This will create a new artistic theme and increase the chance to sell.

Moving the clothes on the shelves to the outside shelves will be even more noticeable.

By repeating the cycle and matching the new style shelves, the entire clothing store will give people a feeling of constant change.

5. wardrobe combination method.

In every season, the wardrobe of consumers is a brand new combination, with rich and orderly styles in various occasions, various uses and themes.

With the quickening pace of urban life, people need the service of wardrobe design.

Clothing stores may use this mentality when assembling goods.

At the same time, it also adds a domestic design service.

The combination can be divided into single person combination, couple combination and three family combination.

Six

Contrast method.

In the clothing store to make some decorative foil, can strengthen the theme of clothing products, to leave a deep impression on customers.

For example, draw some children's interest patterns on the walls of children's wear shops, put a bunch of flowers near the lovers' clothes, and put an animal specimen in the high-end fur clothing store.

The salesperson must be clear about what he sells, so that the customer will ask, "how much is the bouquet"?

Will name, excellent, special and new

Products, placed near the old products, can also produce a mutual effect. It seems to imply that the products in this exhibition area are good, but the products that are placed are not too bad.

7. model presentation.

In addition to some traditional styles, such as shirts, most fashion products sell directly to consumers.

When people see beautiful displays, they will mistake themselves for being so beautiful. This is an irresistible mentality.

In addition to hanging display and shelf display, models can also be used for display.

A pretty salesperson can also be a model. The first business model in the world was born.

8. effect should be used.

The first thing people see in stores is an effect. This effect is not only formed by the clothing style itself, but many other related factors will affect the overall effect.

For example, playing music, lighting and projecting records are all related to the mood of the clothing buyer, and also to the taste and credibility of the store.

Some big stores set up child custody stations, eventually for sale effect.

Large scale mirrors are installed in fashion stores, which not only expand the space of the shop visually, but also facilitate the fitting of customers.

9. the winding path is quiet.

The ancients had beautiful poems of "winding streets and secluded places, Buddhist houses and flowers and trees deep".

The layout of the clothing store is conducive to the customer's walking, and keeps moving down, giving people an attractive feeling.

For deep shops, it is possible to design the passageways into S shape and extend them inward.

For square rectangular shops, customers can make more rounds through the arrangement of shelves.

The beauties who often go shopping are expected to have this experience. The good clothing display will give people the desire to choose slowly, but the chaotic shop will feel like the night market street.

So the quality of clothing display directly affects the turnover of your store.