The Store Image Is Very Important.

Clothing stores, in a sense, sell not only goods but also shoppers' shopping atmosphere, which requires investors to work hard in decorating. If it is to be well decorated, it will cost a lot of money to spend more money. Simple decoration may not attract consumers to stop and lose business opportunities. How can we balance the relationship and achieve the goal of saving money and attracting customers? How can we save money and achieve the desired store effect?

1. Stores color To be unified, the color of clothing and decoration should be harmoniously integrated, so that people can see the main colors of the store at a glance. But the unity here is not the same as that of clothing and decoration, which will make the store look dull and monotonous. It should allow local comparison and obedience to the whole.

2, the purpose of lighting. Lighting plays a key role in clothing stores. The same clothes are completely different from lighting and lighting, especially by models. One-piece display We must use the spotlight to foil. The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).

3. Fitting rooms are very important. Customers make Buy clothes Most of the decisions are in the fitting room, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.

4. Shelf space should be set aside for walking space, which can be divided into main passageways and auxiliary passageways.

In the shop image design, we can not carry the previous standard set, but need to inspect the shop itself and the surroundings, look at the direction of the people, the sunshine, the obstacles, the color and style of the shops, and then design according to the specific elements. Nowadays, many clothing stores are very casual in the store image design. They just do not observe the actual location of the shop according to their own imagination or copy the decoration of other shops, let alone investigate their competitors.

Product display is also a very deep knowledge. 40% of the sales quality is in display. Good Chen Li can perfectly display the advantages of the product, enabling consumers to buy impulse. Display is divided into theme display, promotional display, new display, etc., according to different timing for different display, in order to attract consumers, produce good sales.

In the clothing store, decoration style in place is half the success. Decorating is a complex matter. There are too many details such as time arrangement, project budget, qualification of decoration company and so on. If you want to make partial alterations, you will always communicate with the decoration company for a whole day. Therefore, many people simply do things perfunctory, or plaster a few crepe paper on the wall, or choose the color of the walls randomly, and brush the dark green walls of the shops which are not enough light, so that it seems that the shop does not turn on the lights from outside, so the consumers are not in the mood to go in.