Wang Daren: Careful Tailoring, Natural Sexy

His style of dress is the same as his design. It's cool and chic, and he likes loose TEE. According to the season, Black Hoodie or black cotton suit, tight motorcycle jacket is also essential, obviously his own brand.

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He advocated the combination of jeans and white T-shirts, but also with an evening dress appeal. "Everyone can deliberately dress up attractive, but only in informal days, dressing is the most attractive."

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The essence of design is never deliberately exaggerated. Though carefully tailored, it reveals natural and sexy qualities.

Wang Daren has a complex perspective on what has happened on the T platform and how the audience is involved.

"My personality is sometimes reflected in the brand, which is 110% of me, but sometimes it can be reflected in different aspects."

Alexander Wang is closely related to sports.

Wei and so on, but Wang Daren himself doesn't like sports, or even goes to the gym.

"A lot of people are surprised, but I think this is just one of the functions of sportswear. You can always see people wearing sportswear in the street. It is closely related to our life. This is why I like it not only about sports, but also vitality, functionality and convenience."

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"What's interesting is that Alexander Wang means everything to young people, but their parents hardly know anything. Of course, this is one of the reasons why young people love him."

Said Morley.

Alexander Wang has been reported on the occasion of the promotion: fans started queuing up to buy discounted bags and clothes at 5 o'clock in the morning at temperatures below zero, most of them were under 25 years old or below.

Alexander Wang jeans look more Mark Zuckerberg's taste than Karl Lagerfeld, which is clearly not a coincidence. Wang Daren himself believes that "technology is the source of all things".

When one of the most important works of last year, Alexander street, H&M, was released, the blockbuster news was not released in a traditional way, but secretly detonated Instagram at midnight on a Saturday night.

Wang Daren often used the word "dialogue".

"Compared to fashion, fashion means more dialogue". "For brands, nothing is more important than facing consumers directly." as a brand, we talk with consumers about anything, such as music, and some dialogues will bring trends and products, and some are just dialogues.

He is good at cross boundary multi channel dialogue, and has led three fashion brands with completely different pricing and complete independent customer groups.

At the same time, what does it feel like to design a customer for H&M and Paris? "It's obviously not the opposite. I like this kind of two use, I'm interested in the grand narrative, not the price point."

The great challenge of Paris is that it must remain noble, and so is H&M. It must be close to the people, and the two designs are exciting.

Wang Daren, 31, seems to have pinpointed his own beat in a dual identity. This is probably a more flexible identity from the super brand era to him and to the contemporary JW Anderson, who is also the Loewe creative director of LVMH.