Gold Rule For Location Selection Of Clothing Stores

Different brands of clothing have different positioning of their consumption groups.

If the brand positioning of sportswear, casual wear, men's wear and women's clothing is different, and then refined, different brands of the same type of consumer groups have different positioning of their consumption groups. For example, casual low-priced clothing mainly aims at student groups and low-income groups who have just joined the work, while the middle and high-end casual wear is mainly aimed at working groups with high incomes.

In big cities, there are subtle differences between the commercial streets that sell clothes, for example, some are mainly casual wear, others are mainly middle and high class women's garments.

Such as Guangzhou, Beijing road is mainly casual wear, Tiancheng square and so on are mainly high-end women's clothing.

In Wuhan, the main entrance of the Department is low price clothing, and its consumption group is mainly students. If you sell the brand of DUDUKE, the middle end consumer group, the clothing store can not choose at the door.

Some clothing stores, though their location and clothing

Consistent, the flow of people is also large enough, but business is still not ideal, the real people do not enter such a large volume of traffic.

For example, some large supermarkets will also open up some stores for sale.

And casual wear, but many customers go to the supermarket with daily necessities. There are many clothes shops in the commercial streets of such supermarkets.

The purpose of walking is not to buy the clothes that the clothing store is positioning, but the natural business is not ideal.

Therefore, the location of clothing stores must pay attention to the purpose of customers' walking, which is very important for entrepreneurs.

The location of clothing shops is very important, which is recognized by many people. They pay attention to buying the flow of clothing people, and think that such a large flow of people, clothing business must be good, of course, the rent of lots is the most expensive.

But many people do not fully realize that the flow of teachers has an effective problem. People with low efficiency have wasted their high rent, but they have not done much business and have lost money.