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Clothes Shop Location Is Not A Lot Of People.

2015/4/23 20:59:00 31

Clothing StoreLocationMarketing Strategy

Nowadays, consumers are becoming more and more critical. They attach more importance to the improvement of shopping facilities and the public utilities. A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder. Everything starts with its own convenience. Franchised stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

Population density, buyers and consumption. Many stores will compete in such a business circle. However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits. In addition to considering the promotion role of store locations to sales volume, we should also evaluate the impact on brand image. To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

Excessive concentration often results in market saturation. Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance. When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money. In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

Each region has its own overall commercial network layout. Where to develop the service industry and where to develop the IT retail industry? Every city will have long-term overall planning. Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment, and it is hard to please and can only choose to withdraw.

Passenger flow is the main factor that should be considered when choosing a clothing alliance. But for clothing In addition to considering the overall passenger flow, we should further analyze the effectiveness of the passenger flow. There is a great difference in the effective passenger flow rate between different stores in different businesses. It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

To do business is to become a city. store To fight alone is not necessarily a good thing. Skillfully borrowing the opponent's potential can often play a positive role in promoting sales. Where the McDonald's shop is, where the KFC store is located, this phenomenon is very revealing.

Clothing store recruitment, standing card, display rack, poster These common advertising props have an important role to play in the sale of exclusive stores. The proper use of these props can achieve 42 effects. Some stores have no independent facade, and they lose their independent advertising space before the shops. They also lose the space to play their marketing wisdom before the store. Therefore, when choosing a site, it is best to know whether the doors and windows can be converted to the floor type large glass structure.


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