Famous Sports Brand XTEP Unveiled The 2015 Shoe Fair

Reporters learned from XTEP's exhibition area that XTEP's participation was mainly in summer new shoes and fashion sports.

XTEP exhibition leader told reporters: this summer, XTEP launched the two series of running shoes, which are cool, smooth running and all-around shock mitigation. These two series of shoes use XTEP's latest technology, the vamp adopts breathable mesh surface material, and the adhesive is used to stabilize the vamp and provide support. The inside and outside sides of the shoes are designed with special design support, which has breathability, and uses the puefoam middle sole which can slow down and provide resilience.

2014 financial report shows.

The total revenue of the company was 4 billion 777 million 600 thousand yuan, an increase of 10% over the same period last year. Gross profit margin increased by 11.4% to 1 billion 947 million yuan, with gross margin of 40.8%, with 7110 retail stores, and XTEP international chairman.

XTEP plans to maintain about 7100-7200 XTEP retail stores in 2015 and expand XTEP's children's sales network to 600-800 retail outlets.

For three days, 1700 standard booths, with a total area of over 50 thousand square meters, are divided into three major exhibition areas: footwear products, footwear machinery and shoe accessories, which focus on the latest developments, latest technology and latest trends in shoe making industry.

With the theme of "focusing on the new normal economy and boosting the new leap in the footwear industry", the shoe Fair will be the first to showcase new developments in intelligent equipment, especially intelligent equipment and robot production lines.

At the same time, Italy ARS group will be invited to hold the "2016 spring and summer international shoe and shoe material trend", and publish authoritative fashion and fashion information.

It is reported that this shoe Fair attracted more than 500 enterprises from more than 70 countries and regions to participate in the exhibition.

Related links:

When Li Ning Co released its performance last year, it said that the future group will continue to strengthen its cooperation with channel partners, expand potential market space and strategically enter low permeable southern China.

Lining brand, which has been pressed by inventory and public opinion for nearly three years, has finally seen some revival after the founder Lining himself returned to power.

Reporters learned from the flying Niu net, Lining himself leads the team and talks about the cooperation under the line and line, wants to borrow the big Runfa to infiltrate South market, simultaneously realizes the intelligent running shoes and the smart Bracelet O2O landing.

Yuan Bin, general manager of Fei Niu net, said that cooperation with Li Ning Co is a comprehensive strategic cooperation under the online and offline business, including the opening of positive price commodities, special offer goods and flagship stores, as well as the cooperation of staged sales.

According to the reporter, before the big run fat and Lining already have a cooperative basis, the main form is Lining's products in the big fat shop sales, Lining in the RT Mart supermarket rental area to open brand stores.

Yuan Bin said, "now we need to deepen our cooperation. There are too few products in the supermarket before Lining's products, and then we will have a series of exhibitions in the future, and the stores will also upgrade to bigger and more flagship stores".

Yuan Bin told reporters that Lining also entered the website of the website of the website, and was the first batch of merchants to take part in the O2O online and offline interaction.

At the same time, Lining is developing smart running shoes and smart bracelet with millet will also experience in the setting of the big Runfa.

According to Li Ning Co's 2014 earnings data, the income of the Lining brand in the Chinese market is 1 billion 892 million yuan, 2 billion 737 million yuan and 1 billion 126 million yuan in the eastern, northern and Southern markets, accounting for 31.9%, 46.1% and 19% respectively. In terms of year-on-year growth, three regions are 19.9%, 19.9% and 3.9% respectively.

From the number of stores, there were 2026, 2278 and 1322, Li Ning Co said in the announcement. Compared with the eastern and northern markets, the competition in the southern market was more intense, and the income grew slowly compared with the previous year.

The South includes Guangdong, Guangxi, Fujian, Hainan, Yunnan, Guizhou, Sichuan, Chongqing and Tibet.

In fact, Lining used to fight in the north, and the southern area has always been the main battleground of the Jinjiang system.

Li Ning Co will open 500 new stores this year, including the expansion of South market.

Li Ning Co believes that the mass market has strong demand for sports products, while there is a buying behavior with impromptu buying and low brand loyalty.

"These consumers value prices, fashion trends and comfort.

Based on this, our products for the mass market will effectively combine price, unique design (style and color combination) and comfort level.

In addition to products, channels are also important aspects of expansion.

In the southern city, Da Yun fat has been ploughing for many years. As of February 2015, it has set up 317 comprehensive supermarkets in the mainland, mostly concentrated in East China and Southern China.