Children'S Shop Decoration Can Not Be Said That The Secret

The door of a shop is the throat of a shop, and the passageway for customers to enter and circulate with goods.

The number of doors per day of the store determines the rise and fall of the store.

In order to promote sales, some stores often set up counters at the exit of escalators. The purpose is, of course, to enable customers to see the goods they sell, so as to increase the possibility of selling goods, but this practice often causes some customers to deliberately bypass the counter and walk towards the counter.

You might as well move the 2 meters away from the counter at the staircase to see the effect. I believe you will feel the magical effect of "home study".

Playing deafening music is actually very bad. Music itself can create an atmosphere, but it depends on what kind of atmosphere it creates, and the soft and elegant music can make customers forget and increase their stay in stores.

The possibility of consumption, and the music of the ear, which is called "sound evil" in geomantic omen, is a kind of evil. It makes people naturally produce irritable emotions and can only play a negative influence on store promotion.

Now, most large shopping malls are equipped with escalators. Please be careful not to turn the escalator to the door of the store. If such a pattern has been formed, it is necessary to use the shelves as far as possible so as to keep the customers from seeing the escalator as soon as they enter the door. This is also the principle of "returning swirling and avoiding direct rush" in the geomancy. Otherwise, the customers in your store are "visiting more and less generously."

The color of shop decoration is very particular, and there are many.

Pay great attention to the inside of the store.

Some businessmen think that the bright colors such as red will be in a relatively excited state through the psychological test, and arouse people's desire to buy.

From the perspective of fengshui, the color of the store interior should be considered in combination with the owner's birthday, the direction of the store and the five elements of the merchandise sold. The attributes of the merchandise should be included in five categories: wood, fire, earth, gold and water. Then, according to the gueshare of the shopkeeper and the residence of the shop, the decoration color of the shop will be determined in detail. The method is very complicated.

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Shop publicity

(1) shop recruitment

Shop recruitment is the most important publicity material of franchised stores. The general headquarters of the company adopts a unified expression mode throughout the country. The franchisees are designed and installed in strict accordance with the requirements of the company's VI manual, and create common businesses under the same banner.

Each company has detailed decoration instructions, no discount implementation and acceptance and compliance assessment.

(2) light box and neon lamp.

As a ground advertisement, light boxes are used more frequently in the daytime and at night, and there are more opportunities to use. Neon lamps are mainly used at night, and the advertising effect is quite obvious.

These two ways of expression are mainly used to display the corporate image and enhance the company's popularity.

You can see a very bright light box advertisement in the model store.

(3) window advertisement

Window display is a traditional advertising form for displaying products. When franchisees decorate windows, they are more of an atmosphere for making and selling products, so that they can create an affinity on the whole so that consumers can feel the vitality of shops and be willing to walk in and buy products.

(4) scroll

Banner advertising is a short-term behavior, mainly used in opening, promotion, and some festivals such as the 1st anniversary celebration and reward activities.

At the end of the activity, do not let the hang time of the banner too long, resulting in a dull and broken color, affecting the image of the enterprise.