The Home Textile Industry Goes To The Price Of E-Commerce Products And Goes To The Pro Democracy Route.

Lately,

The stores are crowded, business is slack, and salesmen are chatting in twos and threes.

Although the stores are competing for a discount, they are still very cold.

In the late summer and early autumn, these home textile shops are not discounted: some businesses have posted the "summer's last big promotion" brand, and some business posters have called "summer new products, the lowest five fold", and other businesses are clearing activities to attract consumers.

Entering these home textile shops, many products are marked with discounts on cardboard cards and red pen. The basic discount ranges from 50 percent off to 30 percent off, and the discount of individual promotional products is less than 60 percent off.

Although the discount rate of business is not small, there are few consumers who can choose to buy goods.

Ms. Wang, a consumer who is buying in the discount area, said: "the first two years when the home textile shop just opened, business is not too good, and the price is also very high.

But now, how cheap it is to buy bed products online, I basically bought them in Oriental CJ or shop No. 1. Today, I just want to go shopping because I am promoting sales to compare prices.

A shop owner of a home textile shop admitted: "taking advantage of the season to do activities, attract more passengers.

Nowadays, marriageable young people are one of the mainstream groups in home textiles consumption. This group has grown up in the Internet age, and tends to buy online and dilute the consumption of physical stores.

Shop management needs more thought now. "

A salesperson in a shop privately claims that nowadays, many customers even copy the style of online sales, and look at objects in the store, which makes them "very hurt".

Since Bo Yang home textile has become a dark horse of network sales, everyone has spun an endless stream on Tmall to open flagship store or its own online shopping mall.

"The impact of the economic situation is on the one hand.

At present, home textile enterprises are keen to fight online market share, and many manufacturers have changed their profits for space and invested a lot of resources.

According to the insiders, home textiles is one of the most complete brands in the Taobao bazaar. Almost all physical store brands can find corresponding businesses on the Internet.

Then, with the online shopping group becoming the main force of consumption, the structure of consumer demand is also undergoing tremendous changes. The demand for home textile products has changed from shopping for food and clothing to fashion and comfort.

Studying online shopping consumer groups has also become a compulsory course for home textile enterprises. What kind of price is the psychological price of home textile online shoppers?

I randomly interviewed several online shopping home textiles consumers.

Ms. Yao, a housewife, said that the 200-300 yuan bed (decoration effect map) (decoration effect map) is the ideal price for the four pieces of goods.

"If the online price is up to 400-500 yuan, then it is better to buy the brand entity store, and buy the main picture online cheaper."

"200 yuan of bedding four pieces, if you can mail it better."

The white collar tube girl excitedly told the author, "now the bedding on the Internet is too large, many styles and materials are almost the same, and of course I will choose the affordable purchase."

The author interviewed and found that most of the home textile online shoppers were female white-collar workers, and the psychological price of four sets of bedding items used at ordinary times was around 200-300 yuan. If the wedding class was selected, the grade and price would be slightly higher. 500-800 yuan is the psychological price, and the style and material are also important criteria for purchasing.

It is understood that according to today

The brand of home textiles has a brand new orientation from product to price.

I see in every online shopping mall, home textile leading enterprises such as Meng Jie.

,

The average price of brand home textile products is about 400-600 yuan, and there are many 100 yuan summer quilts, 200-300 yuan bedding products and four sets of products in their online flagship stores.

At the same price, the choice of other second line home textile brand products is greater.

It can be seen that the traditional brands enter the shopping mall, compared with the physical stores, the price of each major brand product goes to the pro democracy route.

If there is a discount, consumers can buy more affordable products.

The market is becoming more and more saturated, and the online business is about to start. Although many home textile brands have already matured, there is still room for online opportunities and space.

Home textile brand enterprises use prices to narrow the distance between consumers.