The Marketing Concept Behind The Self Service Cashier: To Do What It Takes.

When people see long queues in the cash register, many people can not help but feel irritable.

Especially when you have only a few items in your hand, but you can't get the payment on time. When you queue for a long time to get the goods out of the crowd, the great sense of pleasure in shopping will be severely punished.

If this scenario occurs in a clothing store such as a single purchase, a small number of products but relatively high prices of single products, the bad experience may be stronger.

Especially in

Many of the shops' cash registers are simply busy when they rush or discount.

Many consumers will give up buying because of too many people queuing up or waiting too long.

In traditional checkout mode, this problem is basically unsolvable.

Because, for the sake of saving space and cost, the number of checkout windows in a storefront can not be set according to the peak value of customers, which means that the queuing checkout must be normal when people are crowded.

But when technology develops to a certain stage, there is a new solution to this problem.

Media reports said that the parent company of UNIQLO

Self help checkout will be introduced this summer.

All goods in the store will be labeled with IC tags that read the merchandise information through wireless means.

The wireless IC tag embedded in the price tag is 2 centimeters wide and 7.5 centimeters long.

Customers put the shopping basket into the self-help check-out desk without having to remove the commodity scan code one by one, and can directly sweep out the total amount of all the goods in the basket, and use cash or bank card to complete the payment.

Customers can quickly complete the checkout at the checkout counter, which can increase the speed of double check from the pilot effect.

If this is the case, many people will not be surprised.

Because many department stores have launched WeChat sweep code payment or cooperate with Alipay to solve the problem of queuing purchase at rush hour.

Some department stores have launched similar self service checkout services in a small area.

Yes, if it's just for quick checkout, there's no need to pay so much attention.

However, XXX group has further deployment and consideration.

It is said that the IC tag can also play another important function, customer behavior analysis.

For example, a wireless device that reads IC tag information in the fitting room can analyze products that are "hard to sell" though some people try it on, and this information will also be sent to the backstage, thus helping businesses adjust appropriately.

And production plan.

Previously, the IC label was only introduced in some boutiques that sell higher priced goods.

The reason is that in the past, the price of each IC tag was higher and it was difficult to use for low price goods.

However, at present, the price of IC tags has been reduced, which is why the fast forward group dare to introduce a lot.

For the fast forward group is about to launch this multi function and task.

I still have expectations.

Because it has done many things that fast fashion brands envisage but can't do.

I believe that with self-help checkout, not only the shopping experience of consumers is better, but also the operation efficiency of enterprises is greatly improved.