Designer Qiu Jianhui: Showing Feminine Elegance

Ovedan is a compound word consisting of of and Vedan. Vedan is derived from Sanskrit, which means tolerance, integration and understanding.

The meaning of of Vedan is to feel a little bit and understand a little.

We only take part in it, hoping to make this part the best.

We are concerned about the inner feelings of people who share the same feelings. We will have a sense of temperature and life, which can be conveyed by clothing and become a medium for us to care for ourselves and care for others.

Qiu Jianhui, the current director of brand design at ovedan, has both the childlike focus, the ability to observe life, and the ability to build an infinitely beautiful future. It integrates women's dynamism and vitality into their own design, inadvertently holding grace and giving out a unique handsome temperament.

In the design of the "ovedan", the above characteristics are fully embodied. The overall design has the outline and elegant structure of the movement, simple and full of tension.