XTEP Vice President Ye Qi Talks About Sports Brand

At the scene of the sports fair, Wu Min wore a peach red running shoes, wearing orange shoes, and gave everyone a demonstration of XTEP's new power Nesting Technology running shoes.

These new XTEP's latest running shoes have won favorable reviews in the major professional running media evaluation.

"It adds a shock absorbing material with high elasticity. The honeycomb fold formed by the bottom side wall constitutes a frame, which is conducive to the rapid recovery of the resilience of the midsole after compression, resulting in a higher rebound energy, just like a spring.

In addition, the sole of the shoe is made up of numerous rooms with different sizes. The holes are irregular hexagons, and each chamber is surrounded by other housing holes. The honeycomb structure has high strength and light weight, which can release the movement power better and help runners to provide advance power while slowing down.

The vamp is supported by X four, and is supported by ultra-thin TPU parcels to prevent rollover.

Ye Qi has the patience to introduce every function of this pair of running shoes.

In fact, whether in the era of Internet plus or advocating sports + marketing, ye Qi believes that the most important thing is good products. Do your products meet the needs of consumers? Can you satisfy the needs of sports and social needs from the functional and aesthetic sense of products? In sports gold for ten years, it is an enterprise.

Where.

stay

After rising to the national strategic level, the return of professional sports has become the common choice of many sporting goods companies.

"Regardless of the outside world, internal, industry and everything has changed, we feel that we must start with the brand.

XTEP was the first person to put forward the fashion movement. It was the first to introduce entertainment marketing. But at this stage, we think XTEP must return to sports. XTEP is a sports brand. We will do more.

But it is only a coat. In essence, it must return to sports. "

Ye Qi said.

Over the past decade or so, while other colleagues have focused on sports events and focused on sports stars, XTEP has gone through a differentiated route, relying on entertainment stars to speak up, and successfully co operating with entertainment stars such as Nicholas Tse and Han Geng, calling the slogan "fashion leisure sports".

But XTEP is not satisfied with it.

Ye Qi told reporters that in XTEP, there are experts and consultants to enhance the quality of products, including a lot of investment in running technology.

When we talk about basketball, we definitely think of Nike. When it comes to football, it is addi, so XTEP has been trying to make everyone think of XTEP when they run. They have been pushing a slogan "love running, love XTEP". They will continue to strengthen their sports marketing with "running" as the core, and the differentiation strategy will continue to deepen.