Metersbonwe 6 Billion For O2O To Raise 9 Billion Yuan

Shanghai

The clothing Limited by Share Ltd issued a fixed increase fund-raising plan, the company intends to no less than 8.28 yuan / share price to no more than 10 specific investors non-public issue of 1 billion 87 million shares.

The fixed increase will raise 9 billion yuan for the "intelligent manufacturing" industry supply chain platform to build the Internet big data cloud platform core project.

It is understood that the fixed increase plan to raise funds of 9 billion yuan, 2 billion 500 million yuan will be used for "intelligent manufacturing" industry supply chain platform construction, 6 billion yuan for O2O all channel platform construction, 500 million yuan for the construction of the Internet big data cloud platform center.

The United States believes that the future

The trend of change is the integration of offline and online. The integration of channel retail will force the Internet pformation of the industry supply chain. The products will be more personalized, and the demand for inventory, small batch and multi brand orders will stimulate the supply chain of garment manufacturing to develop flexible production.

At present, e-commerce in apparel supply chain is still in its infancy.

According to the US bond announcement, its company has joined the 4000 stores and major logistics warehouses in the whole country, and has launched online and offline commodity information interoperability, interaction and interaction. It supports real-time sharing and real-time distribution, and has accumulated over 500 thousand orders in trial operation. It has initially realized the operation capability of the O2O platform.

Why

What about O2O platform?

"O2O" all channel platform, compared with the existing B2C platform and mobile application terminals, has the customized function of relying on the "intelligent manufacturing" industrial supply chain platform, and the store experience function. The company's "intelligent manufacturing" industry supply chain platform has a unique offline inspection function. The project is operated by a team of apparel supply chain management and integration experience, which reduces the uncertainty of project implementation.

The industry believes that the project will accelerate the pformation of the US state Internet, and help it play its existing advantages, integrate the existing resources of the company, take the social resources as the starting point, establish industry sharing platform, realize the deep integration of online and offline, meet the needs of consumers' personalized needs, and release the creativity of brand designers and designers.

It is reported that in the future, the United States will continue to optimize the resource allocation of the industrial chain, enhance the personalized consumption experience and tap the value of big data to promote the construction of O2O capabilities, such as traditional channels, external e-commerce platforms, state purchasing network platforms, and mobile social networking + shopping platforms.