Children'S Clothing Is A Popular Clothing Subdivision Industry.

In June 10th, Limited by Share Ltd launched the golden hair Rabbi maternity and baby products first to the Shenzhen Stock Exchange.

Almost at the same time, Hong Kong stock Changxin international news that by the end of the year, the company will publish 4-6 international famous children's clothing brand China Agency news.

Changxin international executives said: "after the establishment of a senior children's wear brand sales platform, we will actively take the place of mergers and acquisitions in China or make some mid end brands in a national general agency mode.

We are optimistic about the future domestic two tire market, but in the future, the single product brand will be difficult to survive unless it is large scale.

The company's current idea is to build more brands and create an extruded advantage on the mainland's senior children's wear, without excluding the acquisition brand.

Changxin International announced in May this year that it has obtained the distribution rights of Roberto Cavalli Junior, Simonetta and Diesel Kid in children's clothing and accessories products in Hongkong, Macao and the mainland, and has signed contract details with Rykiel Rykiel, Sonia Rykiel, to distribute its children's clothing and accessories products in the mainland, Hongkong and Macao.

At the same time, the group has signed a letter of intent with Fendi Kids, and is now opening and operating Fendi Kids children's clothing in the mainland.

The stores and department stores are evaluated.

In addition, in the first half of this year, the Changxin international plan has opened about 9 high-end international fashion brand children's clothing and accessories products stores in China's first and second tier cities. It also plans to open 4 children's wear and accessories retail stores in Macao Galaxy Holiday City mall.

Act as

Brand operators, Changxin international profits fell sharply last year, this large number of overweight children's clothing, is intended to develop new profit growth point.

From another aspect, it is also reflected that domestic children's clothing is still in a growing market.

Correspondingly, the A share market, the news that YOUNGOR also launched in May.

Mini Youngor.

Semir clothing, Mei Bang dress, and so on, and so on, have stepped up efforts to layout children's clothing.

Changxin International aims at high-end children's clothing, and is expected to open multi brand collection stores in the way of purchasing agents.

The new listing of blonde Rabbi is located in 0-3 year old infant "wear", "use" infant consumer goods, YOUNGOR launched Mini Youngor mainly for children's shirts, Semir clothing as children's clothing market share relative to the front brand, is committed to the development direction of comprehensive child formats, the development direction of the parties is quite consistent with its enterprise "DNA".

As a listed company, under the catalysis and pressure of capital market, the competition of children's wear market is gradually developing towards specialization and diversification, looking for its own development mode and strategy.

In order to avoid the old road of children's clothing industry and leisure clothing, and fall into the Red Sea competition of homogenization, we need to formulate long-term development strategy under the promotion of capital and make orderly dislocation competition, which is also in line with consumers' increasingly refined and stratified consumption demand.