2015 Children'S Mother Child Ecology Summit Held

Unlike traditional mother to child retailers, Wang Mei is stationed in a new area and is no longer confined to a one-stop mother and child full range of products, but also meets the needs of the new generation family for parent-child service with its unique management concept of "customer relationship".

On June 24th, the 2015 children's mother child ecology summit and the Henan Regional Cooperation Fair were held in Zhengzhou, Henan. The children Wang Ertong supplies (China) Co., Ltd. announced that it was officially stationed in Henan, the first store. Zhengzhou 27 Wanda shop is expected to open in late July. Henan is also the first province of the children's king to enter the central China market. At the end of this month, the child Wang will further go to the mother child market in Central China and open the second station of the central China market -- Shaanxi province. It will be visible in two provinces in half a month. King of children Rio Tinto's regional market strength is great.

At the press conference, the children's King jointly signed the declaration of mother child ecological alliance with the enterprises that came to attend the meeting, and made the quality declaration with the consumers in the way of brand alliance to create a safe and reassuring honest shopping experience for consumers.

The ecological alliance of mothers and babies openly presents and expresses the attitude and confidence of King Wang and his partners in their products and services, defending the healthy growth of every child and family in the region. At present, the domestic baby market has a market scale of 1 trillion and 300 billion yuan, and it will maintain a 15% growth rate in the future. In the case of a relatively saturated Eastern market, the Midwest will be the next market for the manufacturers of baby and baby products. The market for baby products from east to west will go deeper from the primary market to the three or four tier market. Henan is an important business circulation base for the nationwide baby and child industry. According to the relevant data, the average consumption of children in the province has exceeded 30% of the total household expenditure. Henan The market size of Shaanxi's central and Western pregnant babies is growing at an annual rate of over 20%.

At present, in addition to offline stores, children Wang constantly optimize their business models in the process of development, and build a customer centered, one-stop full channel operation. Now children's Wang has special selling APP, children's flagship store, Wang Tianmao's online shopping mall, children's Wang Wei shopping mall and other online shopping channels, which will fully meet the personalized shopping needs of different groups.

Wang has covered more than 30 cities in 11 provinces, including Jiangsu, Anhui, Shandong, Hubei, Sichuan, Hunan, Zhejiang, Hebei, Guangdong and Shanghai, and operates 75 entities in Chongqing. Children Wang COO Wu Tao revealed that this year, the child king will continue to expand in North China, Southern China and Northeast China. It is expected to enter 110 provinces of the 1/2 in the end of the year.

At present, the new generation parents who are the main force after 85 and 90 are rising. They have a new idea of consumption, childcare and education. They are more inclined to interact with their children. While meeting their children's material needs, they also pay attention to the emotional communication with their children, and pay more attention to their investment in intelligence, social interaction and character training. The management mode of child king is more suitable for the new generation family childcare needs. The child king is committed to establishing emotional links with customers through differentiated service mode with traditional retail, thereby enhancing the emotional dependence and brand loyalty of customers on their children.

The children's Wang family store has 400 square meters of children's Park, and a one-stop growth service such as handmade area, toy experience area, reading area, TV animation area, and early education, photography, talent training and so on. Children's Wang family stores will regularly carry out the three good schools, baby birthdays, parents' classes, mother lectures and other free member activities and their emotional links.

In addition, the purpose of child king is to build a differentiated service mode and marketing mode in the mother child industry through the "people in one" system and the "whole child care consultant" project. The children's family is equipped with a professional child care consultant team as its child care service brand.

Child Wang new mother college is one of the core brand activities of the children's Wang. It aims to provide help and solve pregnancy problems and problems for expectant mothers and pregnant mothers. It is the largest free interactive platform for pregnant women's knowledge in pregnancy.