Zhengzhou Is Committed To Building An International Business Community.

Modern service industry is an important supporting industry in Zhengzhou's international business, and the exhibition industry is a leading industry in modern service industry. It has strong economic derivative effect and plays an important role in promoting the optimization and upgrading of urban industrial structure. It can greatly drive the development of industries including logistics, trade, finance, tourism, retail, real estate, municipal construction, and so on. It is a booster and information exchange and display window for urban economic development.

As a nodal city of "one belt and one road" strategy, Zhengzhou is in the throat position of the new Eurasian Continental Bridge, and has an irreplaceable regional advantage. "One belt and one road" provides the direction for Zhengzhou's internationalization.

From the experience of international development, Zhengzhou's international business needs strong pportation, developed modern service industry and perfect modern industrial system.

Take Frankfurt as an example, Frankfurt is an important industrial, commercial, financial and pportation center and exposition city in Germany.

Frankfurt Main Airport has the ninth largest throughput in the world. Frankfurt has Germany's largest aviation hub, railway hub and Europe's third largest airport.

The city has more than 324 banks operating 85% of Germany's stock exchanges and Europe's largest international auto show.

There are more than 44000 commercial enterprises in the farai region, where the Frankfurt Main Airport is located, with more than 70 thousand direct employment positions and nearly 300 thousand jobs in other industries.

In February 2015, Guo Gengmao, Secretary of the Henan provincial Party committee, pointed out that we should actively integrate into the national "one belt and one way" strategy and implement the "east alliance westward movement" in the study of Zhengzhou airport economic comprehensive experimental area.

It also puts forward the strategic conception of "taking the experimentation area of the airport as a breakthrough to drive the urban area of Zhengzhou, the core area of the Central Plains urban agglomeration, and the development of the whole province and even the Central Plains Economic Zone".

The action plan for the key areas of service industry in Henan Province in 2015 put forward that "focus on guiding and supporting the exhibition catalogue, building a guide net for Henan exhibition industry, supporting the development of public service platform of exhibition industry, building a training base for exhibition industry professionals, and striving for more brand exhibitions in our province to be included in the exhibition catalogue supported by the Ministry of Commerce".

In order to achieve these goals, we must promptly integrate the resources of Henan Convention and exhibition industry, strengthen cooperation between the international and domestic regions, and make the exhibition economy grow into an important growth point for the development of Henan's modern service industry and Henan's economic development.

Choosing a breakthrough in the development of the exhibition industry and implementing the strategic layout will play a strong driving force for Zhengzhou to create international business.

As a new media, the exhibition can play an effective "window" role in international exchanges, help Henan enterprises understand overseas market demand, and build overseas platforms for Henan investment opportunities.

The "one belt and one way" strategy has brought a new round of development opportunities for the exhibition industry. It will promote breakthroughs in the two directions of Henan's exhibition industry, one is domestic group exhibitions, and the other two is the outbound exhibition.

In particular, the outbound exhibition of Henan enterprises will have more opportunities and space for development.

Henan's MICE industry is deeply integrated into the "one belt and one way" strategy to promote Zhengzhou to build an international business community. It needs to adjust the positioning of the exhibition industry, constantly improve the industrial structure of exhibition industry, cultivate leading enterprises of Henan Convention and exhibition industry with regional and industrial advantages, and create the brand of Henan Convention and exhibition industry.

First, rely on the construction of the airport to carry out international positioning.

Taking the construction of the airport as an opportunity, we will carry out the exhibition product design and development around the logistics, high-end manufacturing, aerospace industry, information industry and high-end leisure industry, and enhance the level of exhibition in Henan. To adapt to the high-end pformation of Henan's economic structure and closely combine the actual needs of the development of smart phones, electronic information, aviation materials, precision machinery, aviation finance, comprehensive bonded, international settlement, aviation logistics and intelligent backbone network construction, we will create an international and high-end exhibition.

Second, give full play to regional advantages and cultivate local international convention and exhibition brands.

Take advantage of location advantages, actively seek cooperation with neighboring provinces and regions, and foster stable customer sources for Henan's Convention and exhibition industry.

We will actively develop distinctive exhibition products, combine traditional industries and high-tech industries in Henan, and rely on our own advantages to do well in the exhibition activities of the six major industries, such as high-tech industries, resource intensive processing industries, information industry, characteristic agriculture, logistics industry and regional financial industry.

Third, relying on "

"Related cooperation mechanisms to promote regional cooperation in the exhibition.

The "one belt and one way" will become a multilateral cooperation mechanism with China as the core, and a platform for all kinds of regional cooperation will provide a strong composite force for the development of China's foreign cooperation mechanism.

Henan Convention and exhibition service industry should make full use of the national "one belt and one way" strategy and actively carry out regional cooperation.

We should give full play to the advantages of regional pportation in Zhengzhou, implement regional linkage, and jointly build a convention and exhibition network system, highlighting the overall concept of large regions, large exhibitions and large markets.

We should strengthen inter provincial, international and intercontinental cooperation and form complementary advantages. Through joint exhibitions, we will promote overall sales, speed up the development of regional brand exhibitions and industrial advantages, and jointly foster new advantages, open up new markets and share potential benefits.

To build an international commercial city, Zhengzhou should learn from the world only on the basis of regional cooperation.

The advanced experience of development and the advantages of Henan can make Henan's exhibition industry "go out" and "get in".

Zhengzhou should put the existing "

"The National Fair for commodities", "China Zhengzhou international Shaolin Martial Arts Festival", "Zhengzhou International Automobile Exhibition" and "Zhengzhou Agricultural Expo" and other leading brand exhibitions will further enhance the level of exhibition, expand their influence and create a brand exhibition with international influence.

Fourth, give full play to the bridge role of trade associations and promote overseas exhibitions.

Trade associations are a bridge between market and government. The development of trade associations can enhance the cohesion of exhibition enterprises. Through the establishment of Exhibition Association, we will strengthen communication, exchange and cooperation between enterprises and industry associations.

Through the support of the government and the guidance of trade associations, the development of MICE industry and the construction of air port will promote each other and provide strong industrial support for international business.

With the deepening of the "one belt and one way" construction, the theme exhibition will become a new normal for promoting Henan's manufacturing industry and agriculture's "going out".