Slow, Experience And Morality In Luxury Industry

Luxury brands should encourage people to slow down and explore meaningful things with admiration and deep thinking. Luxury consumers have explicit luxury. Aesthetic fatigue Gradually began to pursue slow luxury and hidden luxury.

Luxury brand Maison Martin Margiela Housewear & Furnishings The development of the series "The Line 13" lasted for 13 years. This series only publishes a product every year, from the door opener of ostrich egg shape to champagne barrel, which embodies the aesthetic minimalism and luxury of the brand.

Portuguese White Wolf (White Wolf Hotel) brings a quiet and peaceful meditation experience to high-end travelers. Each occupant owns a house with white tone as the keynote. Each house has a unique design, giving people a feeling of sneak into the ground, symbolizing the relationship between man and nature.

According to a survey of luxury consumers in Boston by BCG, 51% of luxury consumers pursue "rich experience". Luxury goods Itself. Therefore, a new type of experiential luxury is rising. People are looking for new ways to lay down their work, slow down their pace, and learn to think and appreciate.

The focus of tourism is always the consumer experience and the mainstay of the luxury market. But the way of tourism is also changing, not just limited to old tourist attractions and five star hotels. The new luxury is personalized aesthetic style and unique "escaping" experience. Under this concept, the destination of tourism may not be so important, the important is the residence, or the residence is the destination.

The Portuguese White Wolf Hotel mentioned above is a good example. Another example of luxury experience is London's high-end department store, Selfridges. Selfridges began to explore personalized retail, and its Fragrance Lab provided unique analysis experience for individual customers to identify iconic perfume.

There will be more and more personal experience and store experience like this. In the future, the new concept of luxury will present new ideas and forms in a more open and sincere manner.

Luxury brands bear social and moral responsibilities, and their brand value should also contain rich moral values.

Fashion brand Zady encourages consumers to buy products with "less and better" products, and try to buy durable and durable products.

Similarly, the US's minimalist luxury lifestyle brand Everlane advocates the idea of "thorough transparency", that is, consumers have the right to know the cost of production and manufacturers.

These new ideas about luxury offer new opportunities for luxury brands. For luxury brands, it is very important to understand the transfer of consumers' desire and plan the brand development path.