Seven Wolves To Change Fund-Raising, Set Up Wholly Owned Investment Subsidiaries To "Industry + Investment" Pformation

In July 14th,

The company will change the amount and purpose of some of the fund-raising funds that will be used before "marketing".

Some capital changes raised by the optimization project are used for investment and wholly funded.

The amount of subsidiaries involved in changing the fund-raising funds is 1 billion yuan, accounting for the company's non-public offering.

56.63% of the total net proceeds.

The seven wolves completed a non-public offering in June 2012, raising 1 billion 766 million yuan for investment and construction of the "marketing network optimization project". The main funds were invested in the purchase of commercial property to optimize the existing marketing network layout and structure of the company.

As of June 30th this year, the project has raised funds of 278 million yuan, and the remaining fund raised 1 billion 488 million yuan (excluding interest). The investment progress of the project raised funds is 15.76%, and the completion level of the project is 13.47%.

The company said that due to various reasons, the company's marketing network optimization project has made slow progress.

On the one hand, the price of commercial property is at a high level, and the risk of purchasing the storefront is still too high, which will increase the risk of raising funds. On the other hand, online consumption is developing rapidly, and the demand for offline stores is gradually decreasing. In the face of fierce competition from the electricity supplier, the rising cost of offline stores has also exacerbated the decline in the profitability of the offline property, prompting the offline shops to keep shrinking.

At the same time, various new business models and opportunities emerge one after another, which provides a new perspective for the company to find new profit growth points.

Firmly carrying out "seven wolves"

In addition to the pformation and reform, the company can participate in some clothing industry and the new opportunities of fashion industry and retail consumption industry in a suitable way. This is also the most needed capital for the company's future development.

The seven wolves are well-known brand men's clothing enterprises in China.

According to the company's goal, the seven wolves will become a family.

The retail platform company participates in online and offline fashion consumption formats, and builds a fashion consumption ecosystem including supply chain, brand, channel, communication and capital.

This large amount of change in fund-raising investment and the establishment of wholly-owned investment subsidiaries can help companies to take part in various directions of the fashion consumption ecosystem, through direct investment or set up special funds, to participate in some new opportunities of garment industry and related fashion industry and retail consumption industry, and help companies pform from "pure industry" to "industry + investment".