Under Armour Sign NBA Global Partners
According to our previous reports, Under Armour's current strategic focus will be on basketball costumes, and NBA competition will only be more intense after the competition.
Last year, Under Armour tried to win over Kevin Durant. Nike spent $300 million to buy the athlete's endorsement after ten years.
The Under Armour took an important step forward. They announced a global partnership plan with NBA on Monday. From 2018 onwards, Under Armour will be named NBA draft training camp and upgraded to Jr.NBA's main partner.
The NBA talent camp is the league's annual selection of new players, the best channel for young players around the world to enter the NBA, and Lebron James, who has contributed a lot to Nike's reputation and sales of shoes, is the best newcomer in the training camp.
In addition to the retail issue of cooperative jerseys, Under Armour and NBA will also launch a APP called NBA Fit, including training suggestions, fitness related content, and your own.
Fitness data
Enter Under Armour's health fitness platform UA Record.
"Under Armour and
NBA
We will work together in basketball, fitness and healthy life.
NBA Collins Emilio, executive vice president of global marketing cooperation, said in an interview: "now we have a unique opportunity to teach the millions of children through the NBA FIT APP."
As the upstart of American sports brand,
Under Armour
Relying on tight fitting fast drying clothing and other fitness products, now in the United States market has surpassed Adidas to become the second sports brand.
At present, the momentum that they break into the basketball field can not be ignored. Since they signed the NBA player Stephen Curry to win the regular season MVP and break into the finals, their signature shoes The Curry One has been sold out.
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