A Variety Of Formats Will Become A New Trend Of Clothing Stores In The Future.

Electricity providers step by step. Physical retailing How to break through with Xiaobian to see.

Under the pressure of the electricity supplier, the entity retailer has to consider the spanformation. For a while, cafes + clothing, snack bars + clothing... All kinds of "department stores", like flowers bloom, compete for beauty. Can such cross-border spanformation bring the counter attack of the physical store? For this, insiders pointed out that through the superposition of various formats, the entity store will enhance the sense of experience and personalization, which will be a trend of the future entity retail industry.

The rise of multiple formats stores

Walking into the first floor of Pang Rayleigh square, you will not believe the sight. Half of the shops are cafes, twos and threes lovers or girlfriends sit on the bar, drinking coffee, eating desserts, whispering, while the other half is clothing, the main trend is fast fashion.

Is this a cafe or a clothing store? Du Yunfei, the head of the store, said that this is called compound store, as the name suggests, is a composite form of various formats. The total store area is 140 square meters, the coffee shop area is about half, and the other half is the traditional clothing area. Du Yunfei said, "fast products are located in fast fashion, slow life, Philharmonic, and target consumers are women with mental age of about 30. For this reason, our clothing Every week is new, synchronized with fashion. On the other hand, we increase the leisure coffee area, providing freshly ground coffee, flower tea, cake snacks and so on.

In fact, tau brand was founded in 2011. At the very beginning, it was just a single clothing store like all clothing brands. Now the brand has developed second generations of shops, the second generation stores are based on traditional clothing stores, open cafes in clothing stores, and even open clothing stores in restaurants.

Besides department stores and coffee, there are department stores and snacks. In June this year, the multi billion fashion ITI fashion experience Museum opened in Oriental Plaza. Apart from being responsible for the retail apparel brand, the shop also introduced the imported snacks supermarket. At the same time, there are flower shop, fashion bar, light restaurant and other special areas in the experience hall.

Traditional department stores plan spanformation and upgrading

Under the impact of the electricity supplier, the traditional department store is in a very difficult position. According to media reports, Wanda closed more than ten Wanda Department stores in the first half of this year. The head of the Sanshui Wanda Plaza, which is being built, has clearly pointed out that Wanda will not be introduced. Is the traditional department store really dead end?

Faced with such a predicament, one side is the brand business actively trying to cross border compound operation, and the other is tradition. Department store Shopping malls plan spanformation and upgrading. Recently, Xinghua shopping mall, the oldest Foshan department store, has taken the first step towards the comprehensive format. The mall opened its dining area on the third floor and introduced a fashionable restaurant brand, Sichuan fish. "Next we will introduce other catering formats." Xinghua shopping center official revealed that the spanformation of department stores is imminent.

Another Foshan local focus on traditional department stores is the first step in spanforming the electricity supplier. The online shopping mall, Shun Lian, purchased by Shun Lian, was formally launched in August 18th. Consumers can choose online products such as household appliances, daily necessities and cosmetics. You can also choose to pay online payment to the store, or cash on delivery.

Industry voice

Diversified experience caters to consumers

"If you buy clothes just for clothes, it's boring." After 90s, Xiao Huang's view is very representative. For 80 and 90% of the consumers, it is difficult to meet their needs. What they need is to play while walking to meet their diversified experience. Of course, such a complex form, while meeting the needs of consumers, is also more in line with the intention of shopping centers and complexes.

In the mode of "department store +", will merchants completely abandon general merchandise stores and spanform completely different experience formats? Du Yun Fei told reporters that the main business of speed products is still clothing. From the operation of Guangzhou stores for a year, clothing is still the main profit point, while coffee restaurants are only added value. "Clothing accounted for 60% of the total, and the remaining 40% were catering and so on."

At the same time, Du Yunfei, who has been in the electricity business for many years, is now back under the line, focusing on the expansion of stores. It is reported that the rapid expansion is divided into two parts: online and offline. "Online is mainly about brand and culture promotion. The line will expand in the form of chain stores, and the scale of opening stores in the whole country will reach more than 100 in the future. Du Yunfei believes that offline consumption with a sense of experience is still the main trend.