To Deal With RMB Depreciation And Import Cross-Border E-Commerce

Some businesses raise prices

The RMB exchange rate continued to fall, and small and medium-sized overseas purchasing businesses were constantly complaining.

A seller who sells German milk powder on WeChat's friends circle told reporters that the cost of buying on behalf of the company has increased sharply due to the downward adjustment of the RMB exchange rate, and plans to raise commodity prices.

Take a can of German "love PRE" milk powder as an example, the original purchase is 288 yuan / cans, merchants will adjust to 305 yuan / tank, the price is more than 5%.

Another businessman who bought Korean clothing said that it was very affected.

The profit margin is thin, and the exchange rate will be lowered without further raising the price.

It is understood that in August 11th, the central bank lowered the central parity of RMB against the US dollar to 6.2298, down 1136 basis points from the previous trading day, or nearly 2%, which is the largest single day depreciation of the renminbi since 1994.

Subsequently, the RMB on the shore dropped against the US dollar.

In August 24th, the offshore RMB exchange rate closed at 6.4044, the lowest in four years.

Self run influence

It is understood that

There are two kinds of modes, namely proprietary and platform, which are divided into bonded warehouse delivery and overseas direct mail.

Cross border e-commerce platform, said the relevant person in charge of the foreign terminal, involving exchange rate settlement.

It is bound to be affected, but due to the different degree of influence of different business models, the general import and export mode of general trade import and domestic bonded warehouses will be greatly influenced by exchange rate changes due to the large quantity of goods needed for stocking and stocking, and the gross profit of businesses or platforms will be changed.

Compared with the platform mode, the "self operated mode" cross-border electricity supplier should bear greater risk of inventory pressure and exchange rate fluctuations.

Xu Jun, the C2C purchasing system's cross border e-commerce platform, said that the exchange rate reduction is beneficial to exports in a period of time, but in the long run, it does not pose a threat to the import of cross-border electricity providers. In the procurement mode and commodity category, the cross-border electricity supplier of C2C mode may be less affected.

"We do not need to buy large quantities of exploded goods as well as the cost of warehousing and the opportunity cost of the target, just like a proprietary platform. C2C mode can have more, richer and more competitive products."

Family planning

To deal with exchange rate fluctuations, all electronic business platforms will be integrated.

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The cross-border electricity supplier of the self run + Free Trade Zone has been recognized as a big impact by the industry.

In this regard, honey bud relevant person in charge told the Beijing Commercial Daily reporter that the business involves many countries such as the United States, Japan, Korea and other countries, making use of financial products to exchange rate hedging, so that the impact will be minimized.

At the same time, exchange rate change is a double-edged sword. The risk of overseas direct mail and bonded import is the same. The difference is reflected in the risk control ability of each platform itself.

Some analysts believe that the RMB exchange rate reduction will have a major impact on the main business of milk powder, diapers, cosmetics and other standard products.

Honey bud said that in the bonded import mode steadily increasing the standard business, and is also growing rapidly, sales of non-standard products accounted for.

Another self operated cross border e-commerce platform koala sea related responsible person has previously publicly stated that NetEase has a larger foreign exchange reserve, and NetEase koala purchase depends on these foreign exchange reserves for procurement.

The purchase cost will not be increased, and the platform will not adjust the price of the goods sold.