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Transformation Of "Internet +" Semir Left Bank And Other Mergers And Acquisitions Are Hot.

2015/8/31 15:27:00 175

Internet +Apparel IndustryListed CompaniesMergers And AcquisitionsE-CommerceDistributorsTransformation And UpgradingTraditional IndustriesCross-Border E-Commerce

Facing the pressure of gradual decline of traditional channels and the aggressiveness of "Internet +", the current listed companies of clothing industry have strengthened their Internet genes through capital path, and have made great progress in mergers and acquisitions in related industries.

Left bank (China) Limited announced in Shanghai to acquire the first domestic company. Mobile Internet Fashion shopping platform strides into the Internet.

In fact, Clothing enterprise The development mode of Internet + is not uncommon. Previously, the hundred round pants industry has invested three distinctive cross-border electric business enterprises, and renamed the company as "cross-border e-commerce Limited by Share Ltd." Semir clothing also announced that a wholly owned subsidiary, Shanghai Semir, signed a joint venture contract with ISE, South Korea, and plans to develop cross-border e-commerce business.

Unlike the 100 round pants industry and Semir costumes, the acquisition target is set to cross border electricity providers, and the left bank is currently involved in another popular Internet area, micro business.

Shanghai Desheng Fashion Co., Ltd., which was acquired by the left bank company, established the business model of "partner distribution", and made the consumers who purchase on the mobile Internet platform become the consumers who cooperate with the De Sheng company. It is understood that the establishment of a year, De Sheng registered about 2000000 members of real names, fans of nearly 100 million people, of whom the consumer has become a partner of the German company has reached 50 thousand. According to the person in charge of the operation center of the left bank, before the takeover, the left bank has moved to De Sheng as a whole and began to trade goods with consumers at home and abroad through the Internet. Consumers who have changed from consumers into partners of Germany or Shanghai have begun to do business with the company.

What is a "consumer"? Hong Jinshan, chairman and chief designer of the left bank fashion (China) Co., Ltd., said, "consumer" is to let consumers become partners, so that consumers can move mobile stores to customers' hands, forming a "all person to all" Internet virus diffusion mode, and then create a real mobile. Internet Era Brand innovation of garment enterprises.

It is reported that mobile terminal shopping platform mergers and acquisitions, "consumer" to create is just the beginning, in order to truly achieve "Internet +", so that the traditional clothing industry combined with the mobile Internet, left bank costumes also from the country's 15 distributors, 360 tier two dealers and brand headquarters self operated franchise stores, selected 20 high-quality terminals to create electricity line offline experience demonstration shop. It can satisfy the consumers' offline experience and online shopping demand.

China's garment industry has encountered many difficulties in recent years, and "Internet +" has seen the enterprises. Transformation and upgrading In the direction of Semir and left bank, there will be more clothing enterprises using "Internet +" to arm themselves in the future.


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