Zhou Shengsheng First Jewellery Virtual Try To Show Personalized

At present, gold jewelry has become the third major consumer hot spot after housing and automobile. With the popularity of online shopping and smart phones, more and more business opportunities can be derived.

China's online shopping market data released in 2014 by AI consulting show that in 2014, China's online shopping market reached 2 trillion and 800 billion yuan, an increase of 48.7% over the same period last year.

Over the past three years, sales of gold and jewellery online continued to grow at an annual rate of 100%.

Electronic business platform has not only become a new channel for gold jewelry consumption, but also increasingly become a new battleground for brand competition. Jewelry business has become a trend.

Zhou Shengsheng used Intel's latest RealSenseTM Technology real sense computing technology, while using Samsung OLED mirror display, humanized human-machine interaction and high quality visual experience to make virtual jewelry try more experience.

The virtual jewelry testing equipment Magic Mirror can automatically identify the position of the wearer's neck. This highly visual and interactive device can simulate the real jewelry testing effect of consumers.

The device can also be photographed and uploaded through the device to scan the two-dimensional code in real time and share it with the social platform.

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In addition, Zhou Shengsheng has launched an interactive device featuring Charme beads and light luxury style rings.

Charme Touch (Charme free distribution) is a variety of possibilities for consumers to create free matching with a number of gold beads. It is free to choose whether the style, quantity or color of the leather cord is Charme, as long as you use your fingers.

On the choice, a self designed Charme Bracelet appears in front of you, and can be uploaded and shared with friends immediately.

In ring tries,

The virtual try on device provides consumers with customized matching suggestions.

When customers choose the style of their favorite rings, the screen will automatically appear in a variety of jewelry styles, so that customers can freely choose.

In addition, the virtual experience of light luxury jewelry can be accessed through the mobile phone equipment provided by Chow Sheng Sheng shop assistants, and immediately inquires into the stock situation in the shops and the surrounding shops, which makes it convenient for customers to browse the style, purchase on the spot, or purchase the direct warehouse stocking and shipping process under the online platform.

Due to the unique nature that jewelry sales can not be replaced in general, online and offline linkage has become a more sensible choice for jewelry brand development online platform.

Zhou Shengsheng said that in recent years, the sales volume of the online shopping mall of Zhou Shengsheng has maintained a strong growth. In order to further improve the shopping experience, it is now fully integrated online and offline to integrate the excellent service and experience of the physical store and the convenient online shopping mode.

Zhou Shengsheng has now launched a Omni Channel full channel customer experience with interaction, communication and promotion.

Customers can choose and reserve goods online, and then experience buying or enjoying door-to-door service on line, which is more in line with individual needs.